Now the web design is no longer limited and landscaping, more business value in the design can be reflected. This also requires the designer to have a certain design capabilities, in addition to the product and user experience has a deep understanding, because these may determine whether the Web page can be achieved in practical applications to achieve the desired business results.
In several recent projects, the latitude of the following business values has been sorted out:
1. Improve the user acceptance of the product from the usability and usability of the product.
2. Reduce the cost of products by increasing the conversion rate and reducing the number of customer service.
3. Improve the company's brand recognition through high quality products.
4. To design new markets through a unique thinking angle, to tap new needs and profit margins.
5. Maximize the target audience, thereby expanding the user base.
6. Plan product structure, obtain user data from different angles, provide complete market and user sample for company strategic plan.
There are also many dimensions of commercial value that can be tapped. More to stand in the product manager, market operations and other aspects of the product, enough to get more valuable business goals. Of course, our advantage is that we are UCD designers, more understanding of users and design.