User Experience Department wireless end app unified Journey

Why should I do it?

Initially we have only one product, the product is the brand, the brand is this product, but later products, rich, and began to emphasize the difference, we need to extract more common characteristics to the brand mold. Brand will naturally be independent, for specific consideration. Brand is still the core of products, especially in the fast-changing Internet, mobile Internet brand is not ideal, the product is naturally to add points to the brand thing.

Systematic thinking of products, more horizontal correlation of inferred and extract common, will undoubtedly bring benefits to product iterations, will enable users to reduce the cost of cognitive and use, functional inheritance is embodied, through such a series of common transmission, thus establishing brand characteristics, the formation of our unique language.

Second, the unification of the design will bring us what benefits?

The work of product vision unification is one of the key factors to decide the brand characteristic.

Unified product Design from the brand, and ultimately through the product reaction to the brand, strengthen influence, enhance the value of the brand. It emphasizes the bidirectional effect of unified design on products and brands.

Through these details to reflect the unity of the brand, also known as design source, Brand design DNA ...

Can see different brands, not only in their own products through a number of unique characteristics to reflect their own brand personalization, and will be consistent with these details in all product lines, so that users through a unified vision system to feel the brand value.

Whether from hardware products to software products, the unity of visual design is equally important.

1. Controlling cost and improving efficiency is one of the important parts of many company KPIs.

From the beginning of labor, people are using tools and methods, processes, to save costs and improve efficiency. Today, saving labor and controlling costs has been one of the key components of each company's KPI.

2. Reduce costs

Unified, modular design-reduce costs

Pay attention! Here must emphasize: unification, standardization will not directly make the development cost reduction to improve efficiency, but through the unified elements and norms of reuse, inferred to complete.

Third, Baidu Wireless end of the app unified case

1. Before the unification of Baidu Wireless product impression research

Through Uer research, the user experience of the product operation is simple, easy to use, but the visual impression reflected in the radar map on the characteristics of scattered, different products convey the feeling gap is larger, and even do not know that this is a company's products.

2. Start to improve, Baidu Mobile end of the new control, add z-axis mode

3. Baidu Mobile end of the new control interaction

Display aspect, the transparent interface effect, maximizes the content area

Do not use the control for a period of time, let them fade away. Reappear when the user touches the screen lightly.

4. title bar and Bottombar design

Replaces colors with the intrinsic color of the product itself.

Consider more style processing to suit different application situations.

Note that some people at the first sight of this bar, feel a bit like interactive prototype, design, and lack of more gorgeous effect, in fact, this is what we designed this style of the original intention. When our app is text content dominated, such as news, travel, know and so on, that this prototype bar will not be too prominent design sense, and affect the user's reading experience of the content, and when the app content is read, compared to highlight the interactive effect, this design in the context of the design is not yet a sense, Do the matching without being overly designed. We call this design "no character".

5. Icon Design

Icon Unity, emphasizing the consistency of the expression, and the specific shape to serve the table. Some are folders, and some are arrows, not to be set inside the box ...

6. New Impressions and Old comparisons

Through research, the new design in the user feel no difference, and in the visual interface experience, the product has a very overall impression, "is a company's" Products:

7. Norm-setting

Article Source: xdc.baidu.com