User experience of portal site revision

From October 12, 2006, NetEase's new home page first launched, To January 15, 2008 tom.com new home in the structure of a huge change, and then to March 25, 2008 Tencent launched a younger and more fashionable Tencent new home, and then Sina is lonely followed by Tencent's choice in April 1 This April Fool's Day to join the ranks of the homepage revision, 3 months after the July 1 has been known to be technology-based "China's largest portal" Sohu has also made adjustments to its home page, and finally, July 9, China Yahoo completed the join Ali family after the biggest one face.

More than half a year to come down, the domestic integrated portals have to their own home page has been adjusted to change, whether the goal is a change of strategic intent, or the pursuit of fashion, or other reasons, the portal to its homepage of the revision has a purpose is unchanged, that is to attract more users, Retain more users.

Portal after the revision of the new home page, whether from the UI or from the interactive, compared to the old version of the home page is a kind of progress, portals of the new front page is to provide users with better service forward.

1, NetEase revised after the new home page is launched on October 12, 2006, is the earliest revision of the comprehensive portal, and those in the 2008 revision of the portal home, there are many different points. In these integrated portals, NetEase's new home page is the only one still stuck in the 800*600 resolution of the narrow screen era of the home page, other portals have chosen to upgrade their new home page width, even if the Chinese Yahoo can be the user to switch the widescreen and narrow screen, but in the new home does not retain this function but the direct adoption of the widescreen. Widescreen is to retain the same content, reduce the first page full screen height of the best way;

2, Tencent Home revision brings the biggest change is not its stylish UI or pseudo-width widescreen, but it to the homepage news title font to upgrade a number, compared to NetEase and Tom.com's "small print", Tencent's "big characters" has a higher legibility. Enlarge the character of the font model also in Tencent after the revision of the portal popular, Sina, Sohu, China Yahoo have their own page of the news title font has been increased. But Sohu's new home to the Font model processing is very strange, the same news headlines, but also have size number of the font, which obviously caused a disturbance to the visual;

3, has been not like Sina and Sohu's home page, in addition to its layout to let the content appear bloated, there is a big reason is that news headlines are all underlined, a look at the whole screen underline. In the link text underlined below, is the browser default rendering style, but also the user's heart default link style. But should the link to the first news headline be underlined? Underlining the link in a text-filled message is a hint to the user that there are links to other content. But the text appears on the home page is basically news headlines, the whole page of the text is basically a link, there is an underscore for it does not have a hint of the role of the contrary to the visual bring a certain sense of fatigue;

4. Because of Tom's strategic change, Tom. COM's new home page is undoubtedly the most changes in many portals,