User experience: Force them to register without a user trial product

Article Description: He says forcing them to register without a user trial will not only damage the user experience, but also hurt the user's first impression of the product. Product people should be designed to allow users to gradually participate in the process of the product, rather than the beautiful registration form.

Editor's note: The writer is Lee Munroe, a designer and developer, who says that forcing them to register without a user trial will not only damage the user experience but also hurt the user's first impression of the product. Product people should be designed to allow users to gradually participate in the process of the product, rather than the beautiful registration form.

Users only have to register to try out the product, for the person who makes the product (designers, developers, product managers, etc.) is a matter of course. Why is that?

At present 99% of the website/service/application requires you to walk through the entire registration process in order to formally see the product. account information, personal information, bank card numbers, user avatars, registered mailboxes, inviting friends, associating with social networks, focusing on friends or others, and more.

All of these pages, clicks, and inputs will make the user's first experience of the product bloated, which in turn hurts the user's first impressions and feelings about the product.

Registration sucks.

We already know that. So why do we continue to force users to do so?

Imagine if you're going to a clothing store that you've never been to before and you can only learn about it across the window. When you want to go inside and look at the clothes you sell, you must first submit your personal information, photos, fill in your address, and hand over 5 friends ' mailboxes ... After all the requirements are met, you can walk into the store and get a glimpse of it. Unfortunately, it's completely different from what you think, and you find yourself blinded by beautiful appearances. After that, you will receive emails from the store every day until you ask them to stop harassing you.

This process is actually the same as the website registration. And said that the main purpose is: let users try it, registration is not registered, let the user decide.

Kill that damn registration form.

In Luke Wroblewski "Web Form Design" He talked about the concept of "gruadual engagement (Progressive participation)": Something About the Internet

"Hey, this is the product we built, try it." If you feel good, you should register, it can bring you more value. ”

The good thing is that there are some very good products that are already doing it.

It's a terrible user experience to "hold" the registry in front of them when the user first touches the product. Let them first try the product, understand the value the product can bring to them, build a trust between the product and the user, and then throw the registration requirement.

For a product, the process of "progressive participation" of the user, rather than the registration form, is designed.