User experience is the delivery of product value: Effective data to understand user characteristics

Article Description: Jiang One: statistical analysis tools for improving the value of the user experience.

Any product it must have a certain user size, before it will produce valid data. This data will play two roles, the first is the falsification of your product, the second role is when the product in the continuous positioning process, it can tell you what the user characteristics, user behavior is what-Alliance product Vice President Jiang Wenyi

User experience is a transfer of product value

In fact, we look at Apple, it through a terminal, is a mobile phone to build its overall industrial empire, so Apple mobile phone is the most important cornerstone of its industry. Why is that? My understanding is this, the handset this terminal equipment is from the user recent, therefore will have such a very sharp cut-in point, let it constitute a very big user base and the scale, then according to Apple to the whole industry chain integration, to form it a very good ecosystem. Also I think the user experience design is actually like such a terminal device, because it is closest to your users. When we see a product whether it is an L or a Y interface, the closest to us is always a visual graph, is always the message that it passes to us, we can simply interact, so I think the experience design is closest to the user. This recent thing is often the most important, this recent thing in fact it is an external embodiment, it must be a unity of the form of God, must be with the soul of your entire product together, ultimately conveyed. In my understanding, the user experience, I think it will be a product of the value of a transfer, which is my user experience or product design a simple understanding.

Steve Jobs ' philosophy of design

I believe that the world will have a soul, it's like some kind of influence, some thought it's going to be in the life of our whole life or all over the world, my idea is that jobs may bring us a lot of good products, good ideas, and everyone has a different understanding. He has also brought a philosophy of design. I think it's a bit like our own body, for example, I might read the moral classics, and I think I might be a Taoist person. In Taoism, it is easier to be a doctor, why say so? Because your body is directly reacting to your mind and body, is a manifestation of your heart, as a Chinese medicine, the emperor of this piece, you will find that if you understand your body, in fact, you have mastered the entire universe of the Code, the philosophy of the universe. Why is it easy to humanely? Just tell me why Apple has a device that can occupy the market, the user experience why can directly find the user, that is, this body is closest to you, you feel the deepest, and then from your body changes, you understand the Taoist philosophy of how, this is my whole jobs this philosophy of design is a cognition.

The role of data in user experience

Any product it must have a certain user size, before it will produce valid data. This data will play a role in two aspects, the first is for you this product falsification, want to know how users use our products, only when the product to market, with the data to prove that the beginning of the idea is right and wrong, direction can be found. The second effect of the data is that when the product is in constant positioning, it can tell you what the user characteristics are and what the user's behavior is.

User's use path to mobile application

Alliance is to do mobile Internet mobile application statistics products, we may start to pay attention to your users from which channel, model, resolution how, but after more than a year of development, the Union's statistical analysis has begun to penetrate into the user behavior details. For example, we've enhanced the functionality of custom events, like some of the research we did on the web side, or the user's statistical research, we'll do a hotspot map, and the focus on the device is very fragmented, and you don't know what the user is doing. We might do a little bit of monitoring to let you know where the frequency and hotspots of customer use are.

The alliance has launched a new feature called Path analysis this year, starting with the user opening a mobile application, he may have several steps to use your end product, and how to switch back to the main interface, we will draw the user's most commonly used path, and how he left the application. This helps the developer or designer to understand the details of the user's behavior on the product. Of course there are some basic data, such as we will count the length of the application, he opened the number of times, as well as his use of viscous, this is believed to have some effect.