User research: Do you really understand the needs of real users?

Article Description: User research: Do you really understand the needs of real users?

Recently saw a joke: a millionaire wants to marry a wife, there are three candidates, the rich gave three girls each 1000 yuan, please they fill the room. The first girl bought a lot of cotton and filled 1/2 of the room. The second girl bought a lot of balloons and filled the room 3/4. The third girl bought a candle and let the light fill the room. In the end, the millionaire chose the one with the biggest breasts.

Is it funny? Someone in the scarf reprinted, and in the end added: "This story tells us: it is important to understand the user-fucked real needs."

How do you feel about the product requirement analysis?

Image source: The thing about the Internet www.alibuybuy.com

The most painful is not the demand is complex, not too much, but you work hard busy half-day, finally found that the things do not really want the customer.

The reason for this result is nothing more than the fact that the user knows what they want, but you don't understand it; the other is that the user doesn't know what their real needs are.

The first is actually relatively good to do, and it is easy to improve yourself. Re-communicate, dig deeper, and redo the analysis.

The second kind of is not easy to do. Give me an example of myself.

I have been using a desktop monitoring software rainmeter to beautify the desktop and enhance the desktop function in the past few months. The software provides a variety of functions on the desktop through Third-party resources and Plug-ins. At that time the spirit of fresh taste, toss a few days, added the weather forecast, clock, network status, memory hard disk CPU monitoring, RSS reading, the program quickly open and so on functions, and careful layout, wallpaper also changed, and finally made a self think the appearance of a shiny, powerful DIY customized version, excited unceasingly. However, the novelty quickly passed, and gradually began to use the software to meet their daily needs, the discovery is not as good as expected.

What's the solution?

Through the use of their experience for several months to analyze, found that the use of dissatisfaction is mainly reflected in the following areas.

1. Affect the boot speed, loading too slow. This is due to too many plug-ins.

2. The use rate of plug-ins is low, some of the plug-ins are basically useless.

3. Through the use, found that the requirements of the quick call to the program and folder is very strong, the use of the software to use the number of all the functions of more than 90%, but the plug-in to the function of the implementation of the effect is not outstanding.

Through the analysis of several unsatisfactory aspects, further thinking, found that the cause of dissatisfaction is mainly in two aspects.

1. The purpose of using this software is not clear from the beginning, just feel fresh, powerful, feel that they have a demand in this area, the use of which he is sure to meet, so that demand has blindness. This leads to excessive installation of unwanted plug-ins, which slows down the boot. function redundant.

2. With the actual use only discovered I really need the function, is this software's soft rib, the demand cannot be satisfied.

Eventually, I gave up rainmeter and instead used Rocketdock, a shortcut toolbar software that met the need for quick calls to programs and folders. So far, the use of quite handy, do not occupy too much resources, no useless to me the function, in line with my habit, very good to meet my use needs.

As I can see from my own example, it's not that easy to understand the needs of a fucking real user. I am the demand generation, but also is the demand satisfies, but cannot very easily satisfy own demand, to the demand cannot clear accurate grasp, this point is worth the attention.

Finally summed up two points of sentiment:

1. To be wary of the initial user needs, it is often only the idea of the emergence of the demand is arbitrary, its reliability and stability is often questionable.

2. The needs of users will be tested with the depth of product use, quweicunzhen, to rely on effective user feedback to grasp the real user needs.