User research: A stupid way to guide users

Source: Internet
Author: User
Tags thread

Before Ah, there is a period of time, since we display the IP in the user information in the city, the thread is full of regional attacks. Guangdong/BEIJING/Shanghai/Henan People, Melee group, even the province of the city also frequent infighting. I think this is very fatal, if you because of your own city and others abuse, will reduce a lot of insightful speech, and rude attack people do not care, still naked, bad currency expelled good currency. In contrast to the noisy view, the regional attack is more brutal, simpler, encouraging the evil behavior, is the community taboo.

However, my ideas did not receive internal support, and many people looked at me strangely and said, how can you be so sensitive to regional attacks? The existence is reasonable, as long as does not involve examines the risk and the advertisement rubbish, why we intervene the user behavior, is inferior to be on the sidelines. The meaning is "natural is the best". The city-sensitive prequalification scheme I proposed was put on hold.

Then I kept observing the threads. Found in about half a year later, the proportion of regional attacks declined, many people in the thread of spontaneous resistance to the city of abuse, showing the user community's self-healing ability. Time after six months, the period of several times, and then I found that the post box more than a line of words: "Civilized society, starting from the rational posting." Declined geographical attack. ”

Does this sentence have any effect?

It turns out that when such a simple line of words to join in, the number of regional attacks plummeted, even if it occurred, there are many users spontaneously thread: "Civilized society, starting from the rational post." Declined geographical attack. "The public is visible to the populace.

This reminds me of the experience of driving in Hangzhou. I often take the bus to work, sometimes very crowded, a large mound of people piled on the front door, the people behind the car. I want to go inside a little bit, everybody does not move, I also not good peristalsis. But if the driver roared a few voices: "Go inside!" The men in the front door are going inside! The whole queue began to move slowly, hard, step-by-step to the back of the carriage.

Why does the driver have to shout a voice before they move?

This problem relates to human sociality, I explain is not good, can only describe the phenomenon itself, that is, the user's actions will often be clearly prompted (especially urged) the guidance, especially when he admits the rationality of the time, is willing to do a little more. The extra "little" is likely to significantly improve the Community's order and atmosphere.

While I was looking at the US air map process, I noticed that it added: "A good set of presentations is best controlled by 2-10 sheets (recommended)." And then look at the works of the United States and empty, sure enough. There may not be a connection between user behavior and system prompts.

Then look at the embarrassing encyclopedia, there are similar hints, such as "Please cherish their ID, once evil, ID will be permanently deleted." The future will be open invitation code Register channel, get ID will be very difficult ", this is the login prompt. For example, "Please do not publish the content unrelated to the comments, you have an account is the identity of the person, we can know you", this is a comment tip. In addition, when the user help audit, there are eye-catching hints as follows:

"Recent and random (video) Chat posts too much, I hope everyone to check, not enough to laugh at the post will not be passed." Another, the Chinese men's soccer such hot events, but also hope that the discussion can be concentrated, laughing point outstanding can be passed, do not mean that do not put out. ”

"Append: found that a lot of spit paste, ask the post was passed, I hope the students vote through this kind of posts to seriously take their own audit rights, embarrassing encyclopedia is not spit encyclopedia, is not a green gossip encyclopedia, thank you." ”

I don't know anyone in the encyclopedia, but I'm sure the tip works. Finally, there are three points to conclude:
1, clearly inform the user of the rules of conduct
2, the rule has a strong rationality, easy to be identified by the user
3, in the user operation area nearest hint, must not be far from

The above simple to clumsy way, the most cost-effective guide to the road, the reality is rarely adopted by product design. Most of the time we do not have a word, and then use the later algorithm, audit and other "advanced means" to remove impurities. The reason is no more than two, the first is "said also useless, said they do not listen to", the second is "impurity behavior is a minority, strengthen the hint will cause interference to normal users."

In fact, I think, interference a little bit as well, like the city's ubiquitous civic slogan. And when they do, are they going to listen? It's impossible to be obedient, but not all users are stubborn. There are a considerable proportion, but a little naughty little wayward users, you seriously remind, as if there is an invisible administrator looking at you, followed by the operation may go to the direction you want. Just put a word in the operation area beside, so low cost, promote the effect is not small, why not?

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