Ux/ui your product with viral propagation power

Ux/ui your product with viral propagation power

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What is the idealized UX process that enables the product to have viral transmission? We usually avoid talking about idealism, because this is a fairly contradictory category. However, we are very eager to share the idea of having the virus spread at the Ui/ux stage. Today we share these ideas with medium readers.

The nature of viral marketing

The concept behind viral marketing is to allow users to quickly understand, as well as in the user experience process and dissemination process, have a simple product self-upgrade function. Like an infectious disease, it infects from one person to another and does not require special intervention in the process, but rather a process that is natural. The organic growth of such products comes from referrals and sharing. and make products in the market become more viral transmission, is the dream of every customer, so designers should be very keen to create something in order to become widely known products.

At first, the production of such products as "viral aggressive" and "infectious" was commissioned to market research institutions and advertisers. They analyze the target audience, analyze the market, and formulate strategies based on the users who are willing to share products directly or indirectly, and finally determine the real existence of the market. And there is a well-known law in the rule of improving the power of product propagation: The best ads are based on personal word of mouth. Strategy and make the product has the meaning of viral aggression is not only to create products, but also early in the psychological level and conceptual creation.

However, viral marketing now goes far beyond the marketing process, especially when it comes to Web pages or app products. Experiments have shown that some things are worth thinking about, and some mechanisms should be applied to the UX/UI design process in order to make the product more or less viral, thus saving time, money, and all the other efforts in the marketing process.

Pre-design phase

Any designer knows that pre-research is as important as actual design creation. Design should be based on solving problems and giving positive experience, so it is not only visual, but also should be psychological level. This process is critical for any category of products, but it requires more attention and deeper analysis if there is a goal to get the product to become a viral force. So, here's a list of products that have potential for viral transmission at this stage.

1. Find the key point and start again

Part of the product's fault is that they always try to solve many problems in a flash. This simple and rough way is not due to in-depth analysis in the early stage, so it is easy for users to confuse, they suddenly can not distinguish the real purpose of the product. So first of all to clearly define who is the core of the target user, and what is the main user pain point finally how to help them. Don't try to stone, or you can create a multi-functional product, but it's easy to get viral marketing. It's a good idea to expand your target audience one step at a way rather than start everything at once.

2. Analysis of target users and potential emotional responses

When you have defined your target users and just want to improve the product through a mouth, you should hit their hearts and feelings. If you create a strong feeling, you will make everyone talk about the product. Therefore, you should analyze their needs and typical demographic characteristics to create a significant emotional response that is willing to share with others. By the way, the difference in this response depends on the product's goal: You can fear them, shock them, surprise them, encourage them, confuse them--any strong feeling will encourage the user to tell other people the experience and share it with others.

Eventflow App Concept by Dima Panchenko for Tubik Studio

3. Maintain a simple primitive idea to unite the people

Here are a number of practical examples of how simple ideas can contribute to success, based on widely disseminated needs, desires or habits. Take Instagram for example, and start by simply offering a simple photo-sharing service to those who like to show themselves, taking Pinterest for a store of simple and interesting things. There are many large-scale multi-function services that are not only for individuals but also for business needs, but they begin with very simple requirements that cannot be satisfied with many users in a fast and easy way. It is very important to find the problem that bothers you, and finally we can find a solution.

4. Creating a unique solution to common problems

There are two effective ways to get your product up and running quickly, but first 1th you decide whether your expectations are long-term or short-lived. If you want to create a long-term product, it becomes very important that your approach is to comprehensively consider this problem and create a primitive product to solve the common problems. This will put more time and effort into it, but it can go a long way in the future. Another aspect, if you want to put your name into less, fast-spreading, here's a way: you can find flaws and loopholes in existing popular products, and then find a solution for them. This is a short-term approach, but it helps to become well-known in the already mature product user community.

In the following two examples, it is important to focus on originality. Don't try to create a second Facebook. Should try to find the characteristics of their own products, it can solve the problems before those products can not solve the problem or make the previous solution is better, faster or simpler.

Skydeck app concept by Konst for Tubik Studio

5. Carefully consider the elements of fun and entertainment

People like to be given more than just serious things, like game elements or interesting things. Even those very scientific or commercial products can contain some playful elements that make the product more discussed.

6. Create the need to reach your goals with your friends

In many cases, liking yourself is one of the most effective techniques. When you create a great product, its quality makes people talk about it and attracts a lot of attention. But if you promise others something useful and beneficial, they will begin to attract new users to use your product directly while satisfying their needs. Like virtual storage, there's more space, there's extra bonuses or merchandise discounts--and by the way, it's the most advantageous weapon to turn users into your product.

Event app concept by Tamara for Tubik Studio

All of the points mentioned above are best decided before starting the Ux/ui design process, so you can improve the strategy in turn at this stage.

UX Design phase

In the process of designing products with potentially viral transmission, the main purpose is to create a pleasant user experience as much as possible. Here are a few steps to keep in mind.

1. Creating the illusion of choice

Users don't really like them to spend their energy doing something. In order to make the experience very enjoyable, you should, and even in some obvious things, think about how to create the illusion of choice. Users should be guided through navigation and layout, but at the same time they should feel that they are the real decision-makers in the process. Once this feature is missing, it is very dangerous for a product that has a viral transmission force.

2. Think about the gameplay experience

The difficulty of the game can be very high, so it is not necessarily for children to prepare. So the more serious the product itself, the deeper the game element is hidden. Which part of the product will be directly or indirectly implanted in the game virus is up to you, but if you understand these complex things, it will play a role in the spread of the product.

3. Give product affection and soul

We often hear that designers should give their products part of their souls. This is not a joke, especially when it comes to products with potential for viral transmission. The designer must concentrate on the task and solve it as a problem, and when the designer sees through it through the user's problems, it will give the product a high level of user friendliness and UX experience. Users are not only in the use of products, but also feel the product, feel its temperament, vitality. When a designer creates a sincere, not an institutionalized product, the user will be very fond of it.

Recipe app concept by Ludmila Shevchenko for Tubik Studio

4. Provide the necessary functions when required by the user

This is the main point of view that needs to be considered during the UX phase. It is necessary not only to analyze the overall concept of the product, but also to analyze all the steps that the user has to walk through. This time the user experience and the case, the process is very helpful. Once you have considered these issues carefully, you will be able to reflect these features when the user is in great need. This makes it easy to create a good experience that is passed on to other users through referrals.

5. Make connections faster and easier with social networking sites

Social networks are the foundation of viral marketing for products. So how is it important to operate it. You can simply sign in or register with a social network, and you can think about how to encourage people to share their accomplishments or tell them to follow them and use your product. The result is a strong and varied website performance that opens the door to product upgrades.

Echo project by Sergey Valiukh for Tubik Studio

UI design Phase

The UI phase is more of a visual representation of the site or the app product, so it's easy to feel like there's nothing to do here, because most of the most important viral marketing fundamentals are already in the UX phase. In fact, there are still many points that can be expanded at this stage, which also contains the important points of viral marketing of products we are concerned about. Tidy up as follows:

? Make the product fashionable and good-looking

? Make sure the interface is not overloaded

The view function should be iterated to include all valid workarounds

? UI elements tend to be more clean and simple

Create unique visual features (including charts, mascots, and others)

? Have fun animations and transitions

? provides an intuitive interface and natural dynamic effects

? contains high-quality planar elements

Tutorial App by Daria for Tubik Studio

It is important to think carefully about high-quality planar elements and details at this stage. Depending on the product itself and the target user, you can create interesting charts, beautiful photos, interesting forms, make the site itself or experience in the visual appeal, so that users involuntarily shouted "really good!" "or" It's so fashionable! And then these will be shared with their friends or colleagues. The general communication would look like this: "Do you see that cat on the new interface?" No? I can't believe it, it's so cute! "This is very helpful for product propagation, even when the product is not getting a good solution on its own issues."

Potential pitfalls: Good vs nice

When you are thinking about how to make a product from a concept when it has to become a viral transmission, you fall into a dilemma. One view is that this makes viral transmission the most powerful feature of the product, and the vision should revolve around this. Another opposite view is that only visual features can make the product become viral-transmitted. Based on the assumptions mentioned above, we advocate finding a balance point. This is why it is important to get along with different strategies at different design stages. When the choice of technology depends on the nature of the product and the target user, it does not mean that you have to apply all of the strategies mentioned above. However, careful consideration of all strategies and the application of these things that we commend will bring great gains in viral marketing. In this example, with functionality, usability, and good vision, your product will become truly viral in nature. All of these features will be advantageous, and it is very important that they will allow the user to share the product with others and improve it.

Ux/ui your product with viral propagation power