Video sites rely on the concept of the game does not turn

Concept

Hot return to hot, but did not see a few video sites can make money. Indeed, it is difficult to "scenery" by selling the concept. But from free "sharing" to charging, it doesn't seem like a very hard thing to do.
It is no exaggeration to say that Google's takeover of YouTube has sparked a new boom in online video investment. But in the near future, the prospect of many domestic video websites is beginning to be not optimistic.

September 2006, the video website's Leading enterprise "new biography International" to lay off dozens of people; then, with YouTube as the target of "Lei China" to lay off more than 50 people, the Thousand oak group laid off more than 150 people, mainly in the broadband sector staff; At the end of 2006, Mysee changed the handsome, some industry insiders said, The chief reason for the president's departure from the famous video website is that it's "not going to work" 

The video net is all over the ads.

"China's Internet users free use of the habit is too strong", a venture capitalist feeling that the video site in the first half of 2006 is indeed very hot, venture capital is also very concerned about, after May 2006, can continue to obtain venture capital video site has been very little, mainly because the lack of a concise clear revenue model. "If you want to have viewers pay to watch, you have to provide video content that is not available on the Internet for free, and that's very small." ”

The direct charge is not good, the rest can only be advertisement.

Video Network "Youku" president Koo told reporters, advertising must be "Youku" one of the future profit model, as to what form is still to be discussed, "at present ' Youku ' is still in the user accumulation stage, is currently focused on the video experience, which requires a process." ”

At present, there are video web sites to introduce advertising and advertising models such as sponsor area, but compared to the video site burning money speed, advertising revenue or a drop in the bucket.

For enterprise users with promotional needs

October 2006, a company called "Asia Port" launched the "Rich Code Enterprise Television" project, causing the video site practitioners and venture capitalists attention.

"Port" President Fu Dequan said, "Rich code" refers to the Internet platform for the multi-format, cross-platform communication technology standards, "rich-code Enterprise TV" is actually the application of micro-video technology to the Enterprise website promotion. To put it bluntly, the micro video has a new application, from the original Internet share to the service for the enterprise.

Fu Dequan to reporters, "video site is not a good product, but the product to market channels, for any product, commercial application of the market landing is the ultimate goal." ”

To provide "TV" code, "Rich Code Enterprise TV" program read code, automatically generate "corporate television." The process reads "Asian port" code and bandwidth, does not occupy enterprise bandwidth, and the video playback window is embedded in the enterprise's own web site.

Enterprises can be their own video (advertising clips, product introductions, corporate celebrations, etc.) uploaded to the "Rich Code Enterprise TV" program list library, and at any time to update and collation, and each year to "Asian port" pay 860 yuan authorized use and service fees.

"Rich Code Enterprise TV" will video compression playback and compression transmission technology to the enterprise website. This "TV station", like the traditional TV station, broadcasts interactive, entertainment and other programs.

In addition to playing the production of good corporate and product promotional films, "Rich Code Enterprise TV" also has an important function is through the online host to achieve business and customer video interaction. Online host video interactive communication methods to solve the problem of E-commerce visualization, so that business communication and communication become clearer.

At present, many organizations and enterprises have cooperated with the "Asian port" to launch their own "TV stations". A person in Beijing's first-release securities told reporters that their company had launched a "comment TV station" and analysts would conduct a face-to-face stock market analysis with shareholders.

Major marketing, change free for charge

Fu Dequan revealed, "Rich Code Enterprise TV" Micro-video technology is from the "era Kailian Rui" (a video technology provider, now with the "Asian port" merger), the Enterprise was struggling to find a suitable profit plan, so found in 3721 years of marketing experience and operational resources Fu Dequan.

"China's online video entrepreneurs now focus on concepts, secondary technology, the weakest is marketing." "In Fu Dequan view, network video from the date of birth, has been given the concept of sharing, which is doomed to network video enterprises in the profit model to detours."

"We were positioned to serve the enterprise at the beginning of our creation. Fu Dequan said, "Only for the Enterprise services, will be free to pay, to walk in the forefront of the industry." ”

Relying on its own channel resources, set up six months later, "Asian port" to the rapid spread of products to the Chinese network agent company's sales system, the direct signing of the agency cooperation company has more than 400, and become CCTV and a number of provincial television advertising agents.

"Last October, the ' Asian port ' held a national channel Congress, and at that time, dozens of channel Giants signed a 77 million-yuan sales list, of which more than 10 million can not be refunded to advance the sale." Now the ' Asia Port ' has 80 operations centers nationwide, with nearly billion sales. ”

Fu Dequan said, "China is different from the United States, there are few like Google as a sucker to buy video sites, these video sites in the waiting for the acquisition should be quickly find a clear profit model, so as to ensure their survival." ”

Based on the commercial services of video form, so that people see a viable model of profitability. "Youku" President Koo told reporters that a lot of foreign network video companies also involved in the field of commercial video, to provide a variety of video services enterprises. But China's video website industry also has its own concerns, afraid of the development of space is not big enough.

Although there are concerns, there are already some sites that are starting to shift to the business video sector. If some sites provide video viewing room services, the real estate developers of the building video online to promote, through the collection of promotional fees to profit. Others use video recruitment services to gain revenue.

An industry personage analysis, this kind of change is "inevitable", and will have the impact to the entire network video industry.