Viral marketing and promotion plan

I. Planning name

Viral marketing and promotion plan

2. Target audience

Ssti07 e-commerce student

3. Planners

7th Group

Iv. Communication location

Ssti training building 5 floor 511

V. Time

April 30 nine o'clock A.M.

Prerequisites:

This is not a virus...

What is viral marketing?

 

Viral Marketing has become one of the promotion methods for online marketing websites and has been tried by many websites.

Viral marketing is a low-cost and efficient marketing model that quickly spreads like a virus.

 

Viral Marketing (or viral marketing) has several basic features: first, providing valuable content is the most basic premise of viral marketing; second, it is necessary to have a proper channel of transmission, it can be easily and automatically transmitted. e-books and so on are very good carriers that can attract a large number of Internet users to download and spread. Third, they can skillfully mobilize public enthusiasm, such as e-books of the age marketing network, for many download websites, it is a very good content. Naturally, it can attract a large number of websites as resources to provide downloads, so as to form a viral element.

 

Examples mentioned in the activity:

 

For example, if you are doing sales in the company, you recruit some subordinate sales personnel to give them a Commission and they will go to someone else to do it for them. Continuous Development, like pyramid schemes!

 

For example, Hotmail is a free email address that everyone is familiar with. When we use Outlook Express for the first time, we will remind you that if you do not have an email, you can apply for a hotmail mailbox for free. Hotmail has become the world's largest free email service provider because it only costs a small amount of marketing.

For another example, we can see a lot of Flash clocks on websites and forums. When you move your mouse over the screen and click it, it will jump to the author's website, this is also a very interesting viral marketing that inadvertently creates a considerable amount of traffic.

Another typical reality is the piracy of excellent software. This is a headache and hate for most software developers. It also happens to be an important way to make many software popular. For example, if the operating system of Microsoft is full of operating systems, it is inseparable from the "full support" of pirated software ". At present, many software versions are available in the trial version, which also draws on the speed and effectiveness of pirated distribution.

Our strategy

 

An effective viral marketing strategy has six basic elements. Although a viral marketing strategy does not have to contain all elements, the more elements it contains, the better the marketing effect.

These six elements are:

(1) provide valuable products or services;

(2) provide information to others without any effort;

(3) The scope of information transmission is easy to spread from small to large scale;

(4) use public enthusiasm and actions;

(5) use existing communication networks;

(6) use others' resources.

 

This is similar to the email marketing we have learned before. It contains almost all six elements. On the whole, it is expected to target its competitors (it is also a marketing method to belittle their competitors and raise themselves virtually). In fact, the effect is obvious.

First, because the information in this email is valuable to readers, it reminds you of your health (although this reminder may be wrong), this is the first element.

Secondly, for readers, in order to express their concern for the health of their colleagues and friends, it is very difficult to forward this email to many people, and it is not difficult to forward the email, just tap a few email addresses and just a few mouse clicks. This meets the 2nd, 3, and 4 elements.

Finally, all network devices and email services used for all behaviors are provided by non-virus makers, and all expenses are paid by others.

 

The above is my solution !!