vr+ Advertising

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PS. Recommendations refer to the following articles:

1. Pretend to be present: The four big questions of VR marketing are here! (2016/6/26)

VR in marketing needs to be imaginative. It is a new form of content and a new medium, as well as a new way to play. Unlike newspapers and magazines, advertising and television, VR has no constraints on creativity.

• For example, a car company can use VR to provide users with a test drive or virtual tour, rather than just short video and presentation of ads. Car brands that have been or are experimenting with this marketing approach include Audi, BMW, Infiniti, and Volvo. The list even includes veteran Lamborghini.

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2.  360 Advertising Open rate of more than 30%, Mobile VR is the next largest advertising platform   (2016/7/16)

with the second half of the 2016 VR marketing market, the next real advertising platform-Mobile VR, is no longer just the beginning of the clues, has been even professional monitoring company and data have been out.  

• (subject to the current real VR advertising cost and experience threshold high, limited number-editor note). users have a great interest in entering the 360-degree ad, 30% of the users will choose to actively enter the ad.

• The average stay time for the ad users is 30 seconds.

• The user stays in front of the 360 degree for 55% of the time in the ad.

• The user stays in the ad for less than 10% of the time on the left line of sight and looks up to the top.

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3. VR meets Hayao Miyazaki: "Hal's Moving Castle" (2016/5/16)

• Fire Panda is a UK studio that uses virtual reality technology to recreate the three Ghibli animated films into impressive scenes and areas for the audience to experience the classic scenes in the animation. The three films are the classic "Hal's Moving Castle", "The Dragon Cat" and "Thousand and Chihiro".  

• The combination of VR and animation technology also proves that there is no need to pursue reality: the human beings who love two of times can truly immerse themselves in two times through this technology, they do not need the high-definition special effects and the delicate painting wind, they as long as Hayao Miyazaki is Hayao Miyazaki is good.

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4. What does VR mean for the animation industry? (2016/5/3)

• For the animation industry, the revolutionary changes brought about by VR technology are first of all the experience of the works. Using VR technology, creators can restore a full range of animation world, and viewers can "really" into the world, multi-angle, multi-level appreciation of the animation.

• For example, some viewers focus on the subtle expressions of animated characters, while others are interested in the environment around them, and these different concerns will form a more complex flow of information. Due to the complexity of information acquisition, VR technology will make the traditional animation audio-visual language no longer play a role, animation will bring you to a new world, let you feel the world is so real.

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5. 5 Reasons to tell you why your company is not playing VR? (2016/7/23)

• VR technology has become one of the most perfect advertising media to increase the sense of investment: in a world surrounded by information, it is becoming increasingly difficult for businesses to capture the attention of their audiences. There are also more and more factors affecting the arrival rate of advertising. It is in this case that VR technology has become the most perfect medium to increase the input sense.

• Once the customer has put on the VR device, he will not be tempted into it. The immersive experience of VR allows your customers to focus on what you've prepared for them for a long time, why not?

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vr+ Advertising