Web 3.0: Semantic Web enters the mainstream

Although we are still in the Web 2.0 era, some industry pioneers have foreseen the arrival of Web 3.0. Web 2.0 focuses on social networks, user-generated content, and other technologies. Web 3.0 will bring a semantic web (Semantic Web) (Semantic Web definition ). This is a message sent by many exhibitors at the Web 3.0 Conference & Expo conference.

Tom tgou of Reuters is the director of the company's Calais Initiative Project, which aims to spread various contents, including news, blogs, novels, and scientific articles, through the Web. Tgou toldInternetnews.com,We all expect a killer application on Semantic Web, but it will not be implemented in the near future.

In addition to killer applications, tgou also hopes that semantic web will provide richer accessibility and content relevance. In their "Tales from the trenches" unit, tgou discussed their technical efforts in Web 3.0. Tgou said that publishing companies like Reuters will naturally adopt technologies that can better share content.

I once talked to publishers about this and they all expressed a considerable interest, but they were wondering if these technologies could bring them more clicks. Reuters and other publishers, including The New York Times (New York Times), National Public Radio is designing APIs to open part of their content.

This is only the first step, tgou said, Reuters will naturally not open their content for centuries overnight, but two years ago, if you asked Reuters to aggregate their content, they thought you were crazy. Does opening more content mean that content overload on the Internet will be aggravated? tgou believes that Web 3.0 will be able to solve the problem of information overload. The information overload problem we encountered today is because the computer cannot understand the content. In Web 3.0, the computer will understand the content they process and only send the most relevant content to the user.

Influence on advertising industry

Google is undoubtedly the world's largest search engine, but if they leave their keyword advertising system, they will not achieve this, the keyword advertisement system places search-related advertisements next to the search results. The CEO of peer39, amiad Solomon, is a semantic advertising system development engineer. He said that advertising will be an important force driving Web 3.0.

The current search engine can put ads matching the search content in the search results. In Web 3.0, the computer can understand the content and put the most relevant ads. For example, if a natural magazine article contains the word "jaruars", Web 3.0 will not place the autoad here.

Wrong advertising is a bad thing for users and advertisers.

Web 3.0 in action

Nick Grandy, CEO of Web 3.0 startup wundrbar, said that it is a great opportunity to discover what you need through open APIs. Wundrbar is currently in beta testing. wundrbar provides a simple search bar interface to access your personal data, such as email, Netflix, and calendar.

Grandy tellsInternetnews.com,Wundrbar is a smart and adaptive interface that knows who you are. You enter an address in the address bar to identify the address. If you enter Cal add drinks 9 p. m, which inserts the message in your calendar.

Semantinet also announced its first product at the Web 3.0 exhibition. headup is a plug-in for Firefox. It displays a related, personal, and real-time highlighted sign next to the webpage content. For example, when you browse a music CD in Amazon, headup will display a series of related information, and a link will be displayed when many of your friends on Facebook also like this band, let you listen to the band's latest work on the Pandora network radio, and even help you find a ticket for the band's concert in your city.

International Source: http://www.internetnews.com/webcontent/article.php/3778836/Web+30+Semantic+Web+Turns+to+the+Mainstream.htm
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