Web browsing Attention _ website operation

Nielsen Norman Group, a company that specializes in website and product usability, uses sophisticated eye-tracking devices to study web browsing behavior and publishes a research on user web browsing behavior.
nielsen Norman Group User Web browsing behavior The main conclusions include:

 (1) The user's view of the Web page is "F" type (that is, web browsing attention "F phenomenon"). They tend to read long sentences at the top of the page, and as the page goes down, they don't read long sentences, which makes the first two words of each sentence particularly important.

 Note: This is why the new competitive web site optimization idea, the user optimization requirements of the web design when the emphasis on important information on the top left of the page is the reason.

 (2) People are very good at sifting through a page of irrelevant information, focusing on a small number of prominent page elements.

 (3) Visitors are very aware of the characters who look at themselves in the pictures, and if the person looking straight at them has an attractive effect, it's better not to be too good-looking. If the characters in the picture are like professional models, there is no attraction because such characters have no realistic affinity.

 (4) images placed in the center of the page will hinder visitors.

 (5) Users of those who provide useful information on the picture will produce a better response, decorative too strong picture is difficult to arouse user response.

 (6) Consumers have a glimpse of the advertising links in search engine results as a "second consideration" thing.

nielsen Norman Group's investigation once again confirms the previous findings that users have turned a blind eye to banner advertising. However, children still watch banner ads because they like bright pictures. But children aged 7 years and older begin to have the ability to recognize banner ads, not simply to see whether the picture is bright or not.

 and general Web browsing user attention "F phenomenon" is similar to the user's attention to search engine retrieval results are also "F-type" (that is, Google search results in the Golden Triangle), online marketing new observation has a special article introduced (Google search results Golden Triangle phenomenon and its significance), And the value of the phenomenon of Google Golden Triangle is discussed. Like the Golden triangle of Google search results, we can also refer to the Web browsing attention "F phenomenon" as the "web browsing attention triangle".

 The overall sense of the user's attention to research methods more focused on the psychological level, at the same time because of various web design style differences, the user attention will be the page layout, color and other factors, and not necessarily to all the attention of the Web browsing is "F"-shaped. Regardless of the value of this study, the use of psychology and other ways to study the behavior of Internet users, there is still quite innovative. The new Competitiveness (www.jingzhengli.cn) analysis that the Web browsing attention "F phenomenon" brings the inspiration is that network marketing research can introduce more relevant disciplines of research methods, which will greatly expand the scope and depth of network marketing research, to improve the level of network marketing research has a certain value.