Web Design in the square Eye of a web design

Although has not been a designer for nearly three years, but still will always pay attention to station cool. Look at the works of your master, always let me glad I did not go down this road-three years ago, I was because I feel that I have no talent in design, so I changed to a game company, to the official network construction and media channels of work. Now it seems that this road is not wrong, my design and stand Cool Master Think, the gap is not to learn to catch up with.

Because of the working relationship, I often play the role of a web design demand side. 3 years of time, I saw countless design drafts, also personally shot a lot of design draft. Most of the time I feel very helpless, those design is very good-some beautiful let me shoot when the mood is extremely uncomfortable-these design itself is not beautiful, but because designers too much attention to design itself, ignoring a lot of design outside of things. Lenovo to the station in the cool also often see a lot of exquisite gorgeous "airplane manuscript", this can not help but I still like the design of the bystander love dearly! So I'd like to take this three years as a design demand side, from the perspective I see the web design. Hope to be helpful to everyone. Of course, in terms of design, I can only say that is a layman, if there is anything wrong, but also hope that we can forgive.

Designers and demand side:

Remember my own design, when a company in China for nearly 6 years, the foreigner once said to me: "China has no designer, China only page worker! "At that time to hear this sentence is not convinced, but also trying to and his theory, of course, the final result is the foreigner admit the mistake, and I and that foreigner has become a good friend." But now that I have done 3 years of demand, I finally have to be very powerless to admit the fact that the Chinese designers are not creative, but the customer psychology for the project needs to create a designer into the art.

I have to admit that most of the demand side are laymen, and some even aesthetic taste seriously distorted-of course, in many high-end companies, the professional demand side is not no, but such demand side is can not be asked. In the view of most of the demand side, they are in an "active" position throughout the project and have a dominant voice over the project. Perhaps in their minds, there really is a very beautiful design concept, but he can not achieve, so he found a designer, hope that the designer according to his "think" a vague blueprint to design the page. So the problem came out, because the demand side of the professional description of the designer's design ideas to become blurred. Perhaps the demand side's ideas are clearly expressed, but the distorted aesthetic causes the designer to disagree. Whether because of the former reason or the latter reason, will make the page become neither fish nor fowl. This experience, I think every designer has ever met.

Now let's talk about the solution:

1, before the production of communication is necessary. You have to assume that the demand side is "an idiot" and doesn't understand anything. Do not attempt to speculate before the need is made clear in your mind, so the probability of a "plane" is extremely high. It is best to let the demand side find at least 2-3 sites of the same style, and let him explain where he appreciates the sites. After deep communication, understanding the intent and taste of the demand side, you will find that the time to communicate is far less than the time you redo.

2, for the user to give the demand, not too word, with the first said, need to assume the demand side for "idiot", a lot of professional details, they generally will not pay attention to. In the process of doing the demand side, I have made a similar mistake: Remember to submit the demand at that time, because the project requires a sense of the future of science and technology, I wrote in the demand: "The whole website design keynote for the sense of the future of a strong sense of blue and purple." "As a result, the page came out and found that the overall design style was in line with my prior requirements, the page also do very beautiful, just the only problem on the head of the characters, the designer to see the demand, in order to pursue the entire page of the tone" in line with the demand "to the character's hue has also made a blue, far look like a avatar ... For this result, I am in distress. No way, who called their own needs did not write clearly?

3, for the dominant awareness of the strong demand side, may wish to do their own user guidance. The good designer's personality is very strong, this is I and many designers touch down the feeling. It's good to have a personality, but work is work, but work is the way to work. Do not try to contradict the demand side, it is unwise to do so, and do not try to use their own terminology to convince each other, this will result in ineffective communication, serious and even let the demand side feel that you are "fooled" him, thereby creating mistrust for you. The more reasonable way is: "I think, you put the idea is very good, but, I personally feel ... (try to use each other to understand the vernacular) this will be a better effect. Of course, we can follow your ideas to give you a draft, but if you can, I would like to do a draft according to my ideas, the two draft comparison may be more secure. "This way, the other side has a step, not hurt self-esteem, and you, that is, spend a little more time, at least to get the opportunity to do the page according to their own ideas."

4, "Big!" Must be BIG! "A lot of times, the demand side will say that to you. That's usually what it means to be "obvious". While it may be assumed that the demand side is "an idiot", he knows better than you at this point. However, customers say "big", may not necessarily be "big", first of all, try to analyze, why he said to "big", perhaps from the product itself, the other side is correct, and then is modified, but this change is not what the demand side said what is, according to the practice of the third, a draft according to the user's request to change, A draft can try some other methods: for example, changing the font, changing colors, changing styles, looking for a foil or something ... In short, without damaging the design effect on the basis of the premise to make their own feel the correct correction-the demand side is mostly to understand their own products and know what they want to do (there are many are not know what to do, if you're unlucky in that kind of way, they may not be sure that if you use the art method to achieve your own results, But if you analyze them carefully, you can understand their intentions.

5, do not arbitrarily change layout, even if you feel that this layout bad to let oneself collapse, also do not want to contact with the demand side to make adjustments-you need to have this awareness: many times the need to control the results and the results of the responsibility, Not informing the demand side and arbitrarily modifying the demand will bring great uncontrollable factors to the result and have an unknown effect on the result, which is a serious provocation to the demand side. Even if you can't accept such a layout, at least think in your own mind, why is the other person so layout? If I don't use this layout, can I have a better solution? Then say the question with a "potentially better solution". This will at least not let the demand side feel that you "ignore" his needs, but instead "help" him solve the problem.

6, to learn to select customers, when I was a designer, an old-timer once said: "When you choose to pick up the following 1000￥/p, it means that your design has been positioned in this grade." "It is true that many small and medium-sized leaders, state-owned enterprises or government leaders often have a strong sense of dominance and feel that design is worthless, design is based on their intention to make the page, the designer is a craftsman." And such customers say that the design is basically out of the way, your design can not expect to do a fantastic job. What grade the user decides what grade the design, this sentence is reasonable.

Designer and Program:

On this issue, many times it is irreconcilable contradictions. Most of the time design and procedures are natural "enemies"-designers to the page is "beautiful", and the process of the page is "simple." The basic understanding of the page is different, is the key to the contradiction between the two. I have to admit that such contradictions are often not completely lost, but then again, there is nothing, it is possible to avoid these problems as much as possible through subjective efforts.

1, more understanding of some of the technology is necessary, div+css must be learned, do not feel that it is a program of things-if you do not want to own the page is changed beyond recognition, so this is necessary. JS code can not understand, but the principle of JS or to understand-at least, and the program to communicate the effect you want to use. These are the basics, if you want to move towards a higher direction.

2, sometimes simplifying the page is no way things, China's network speed on this situation, now the computer is also the preparation of the objective facts can not be changed. Some effects such as flash, jquery, etc., although the effect is gorgeous, sometimes too much bandwidth for the system resources. Remove is also no way of things, after all, if the effect of the beautiful so that users can not see or wait, the result will be worse than no effect.

3, the private many and the procedure communication. The human heart is long, sometimes private communication is more effective than working communication. When there's nothing to do, smoke, drink, eat, and chatter chit chat when with the program. Good design, as well as the most excellent procedures are very personal, but the thinking is mostly very simple, and write the logic of judgment, not 0 is 1, so do not be confused by the surface phenomenon, the fact that the program is very easy to contact a class of people. And procedures are familiar with the work of communication will be easy to many, or even directly find a familiar program partner to pick up some private single, have the money together, not only can make money, but also to enhance mutual feelings, why not?

Designer and terminal experienced person:

Although it is said that designers rarely have sex with terminal experience. But in fact, a page in the end is good, terminal experience people have the right to say. As a designer, not to say that the light will design a beautiful page OK, if the user experience is not good, the page is beautiful, but also empty.

1, need to learn theory, but not superstitious theory. Many designers like to see foreign design theory, these ideas are usually very advanced, and have a strong logic, let people feel "this is the case." However, the actual situation is that these so-called advanced concepts are foreign designers according to the foreign user browsing habits summed up things, although very systematic, very perfect. But there is a big difference between the habits of Chinese users. About this, I have done several large-scale English website project, the feeling is very deep. In fact, those theories are all foreign designers summed up 1.1 points, why we can not sum up some Chinese users of their own habits? Look at each successful website, more people around the habit of browsing the site, and then think about the "why." When you have a mature theory, you are not far away from the master.

2, good page design is to guide users to read. The ultimate goal of the design is to convey the message, if the page is beautiful and lost the effect of conveying the message itself, the effect of this page design is negative. This is a lot of graphic design habits of designers will often ignore the problem. Especially in the text and pictures as the main body of the website, this problem is more obvious. It is suggested that designers can see some books on typesetting--in this respect, web design and typography are common.

3, design also need to work the text. A lot of times the guide on the page is achieved through the text link, and the planning case inside or layout will not give you a clear text (there are many planning cases to the text chain is for reference only), if not their own thinking, sometimes there will be a lot of embarrassment. The simplest example: many people like to use "more", "Click here", "SKIP" such English words. We all know what this word means, but if the target audience for this site is middle-aged or older people. Well, congratulations, you talk to the cow---------------yes, now young people mostly have English foundation, but the older generation can not we so good education level AH! Many designers do not care about the text itself, this is a very sad fact in China-this attitude will make it difficult for designers to progress, that is, from career planning, in the future to the higher direction of development, which will become an obstacle.

4, consider the dynamic page in the specific use of the problems encountered. Static page We can control the final effect. But the dynamic page will have problems that we can't anticipate, you need to consider the lack of beauty of the site editor with the ugly color of the title of your page messed up seven or eight, you need to consider sometimes the user name is 8 words, but you only give 7 words distance ... Questions such as these can affect the effect of the page and the perception of the user. The problem is always beyond your imagination, but once you've found it, you have to be prepared to solve it, find out whether it's a problem, and find a solution quickly, to some extent, a sign of a designer's experience.

Suggestions for new recruits:

1, at ordinary times to look at the collection of materials, their own pages sorted collation good, the old designer why the speed of things faster than you and good effect? Because they see more than you, the material is richer than you. The old designer's hard drive is definitely a treasure, hmm, don't think crooked.

2, design time less ideas, design good after more ideas. Bold writing, carefully packed, as long as the overall feeling is right, design can produce effect, on the contrary, design time ideas more, not only will seriously affect the design speed, out of the things will not fish and fowl.

3, the design is not always additive, subtraction is also very important, the effect is equal to no effect, material and light feel best to ensure unity. affect the overall effect of things, and then beautiful to be ruthless to remove the next heart.

4, see the effect of their own time must be put to 100% look, the proposal according to different resolution browser width pull the auxiliary line, to ensure that the effect is not too bad at different resolutions. Look at the time you can learn how to draw a sketch, squint eyes, those things highlighted no, which things do not highlight, with that method to see, of course, if you can take the eyes of the glasses removed, the effect is the same.

5, have the ability to make personal website, or make a bar! On the one hand practicing, on the other hand, whether it is a job search or take orders, are used!

6, design sometimes really need talent, if done a period of time, found that they have no talent, as I do, jump out to change a job better. Oh, this one is just a joke. To believe that their efforts will have results, if you can insist, I believe, sooner or later you can become the most NB of the designer!