Web Portal Planning Book

China Food and Beverage Entertainment Network design Promotion plan book
A catering industry in conjunction with the marketing market analysis:
With the accelerated pace of society, people more and more attention to time, and network penetration is more and more high, compared to the cumbersome to find a suitable place to eat, the network agreed to eat more and more popular, especially high-grade living white-collar and senior income earners. The future of the catering industry is sure to involve e-commerce, such as online ordering, many people "spell" meal.
Catering industry into the network marketing must pay attention to the industry's brand building and characteristics of management, enhance the cultural taste of catering and network catering cultural characteristics. To engage in electronic commerce, we must improve the cultural taste of the catering industry, abandon the traditional services of the low level of service, walk the characteristics of food culture road. With a website of your own or a virtual storefront, can not simply introduce the hotel's address, booking phone or a few pieces of cooking pictures, must highlight the depth of food and beverage services, such as entrepreneurial spirit, characteristics of dishes, leisure, cultural and entertainment, in the same industry features advantages, complaints handling, feedback and even interactive exchange. In short, the catering industry to net, the most important thing is to upgrade its distinctive cultural taste, focus on the training of all levels of customer loyalty to the brand, everywhere reflects the company's customers "love, joy, clean, delicious" considerate, but also to take into account the characteristics of the network culture, so that consumers can produce on the network smell of incense, lure its color, Let its meaning, into its meal, drunk its sleep feeling.
My view on the design of "China Food and Beverage Entertainment Network":
(The following comments are directed against the existing works of the Chinese enterprises, not the negation of their final works!) )
First of all, the company made the website should be "Zigong Gourmet Entertainment Network" before the original version of the site, just a few changes in copyright and attribution, this practice for the enterprise taboo. When I see the home page, give people the first impression is "vulgar", put aside the technology and features do not say, but on the website design to talk about my views. This site is still in the design of the internet has just arisen, no new ideas can be said, to know, if you want to increase the site's traffic and popularity, tightly grasp the viewer's eyeball, must break through the tradition, give people a bright feeling, color matching with the best according to the transformation of the season to change color, such as the summer use of cold tones, Winter is changed to cold tones, the feeling is the best, this technology can be transformed through the template, but also easier.
Second, the Web site procedures can be used to move easily and the beautification version of the network to do, or directly beautify the two procedures, because the current domestic web site procedures in the company, the two are the largest, dynamic is professional to do the site, dynamic network is based on community forum. Website main structure can refer to "Git net" to do, because this website first in the country realizes the online ordering meal, causes the visitor to turn over very high. URL: www.fantong.com In addition, the site can refer to the "Beijing Food and Entertainment Network" in the home to realize the city map, because not everyone knows the streets of the city, the site into the map for consumers, can be the fastest time to find the destination, and do not have to ask everywhere how to go, He can find the best route on his own. And consumers can save fuel costs, and in high oil prices today, consumers will not take into account the fuel costs, if the customer to go to the destination to eat, laborious inquiry route, around the circle to find, so even if he found the destination, his mood can be good? Bad mood He also did not mind good taste of the charm of the feast, then his next chance to reduce, so that the 2 design is very able to reflect the Web site and business of human services, as consumers, business to their own consideration so thoughtful, who will have a good impression, Of course, the click-Through of the website and business is not spoken.