Website optimization is really just a daily update of the article hair outside the chain?

Recently paid attention to a lot of webmaster friends talk about how to optimize the site? How to let a website enter Baidu Top 3 core technology? and other related optimization of the site, then I found some webmaster replied that the optimization site is very simple, site optimization is just every day to update the article hair outside the chain, so that the site can do it, is the website optimization really just daily update article hair outside the chain so simple? Today on this issue and everyone to talk about the next.

First: Website optimization is really the daily update information?

In fact, to tell the truth, the website update information is necessary, if there is no information inside the site (such as: product information, article information, and other information) blank page too much, then such a site for search engines and users are not any value, so the site update information is not wrong, So does the website really need to update the information every day? Is it really for search engines to crawl the site information everyday and update information every day?

In fact, the key thing here is to make sure that our updated articles are of no value, we want to know as Baidu's algorithm improved, before the 6.22 and 6.28 events, for the low quality site in search results show more of the situation to control: Low quality site is: No original, or false original (very little original content, A large collection of content or machine generated/modified content; This site is not designed for end users, but only to get traffic from the search engine.

So many people will say, I update the article is to carry out false original or original is also not worth it? So here we have to make sure that our articles for Baidu is there is no search value, we have to ask ourselves: our article has a certain audience groups? Are our articles scarce? Are our articles of quality? Are our articles time-sensitive? If your article does not have such an updated article is worthless!

Second: Site optimization really every day to send out the chain?

Indeed, the external chain of the site is relatively large, can enhance the weight of the site, but usually we send out the chain is purely to enhance the keyword ranking to do, but in fact a new station did not reach the first 2 pages of Baidu before the effect of the chain will be relatively large, but when a website into the top 20 Baidu, Then the effect of the chain is not so big, more is Baidu by understanding the site's user experience, through the site's comprehensive data to determine a site ranking of the top 20, all sometimes in a competitive industry regardless of how you send out the chain, your site is always ranked not the home page, the key depends on the user experience in the station.

I believe we also understand that before Baidu published hyperlinks, buy and sell link algorithm, and last February and July two published the Baidu Green Luo algorithm, Baidu is constantly in the publication of the chain of norms and blows, its main purpose is to tell the vast number of webmaster friends, Do not attempt to manipulate the rankings in search engine search results through a large number of worthless outside-chain operations.

So the solution is that we want to be clear about the purpose of the external chain release: We need to know that the purpose of the release chain is to promote the site to enhance the traffic, enhance the site's audience, thereby enhancing the weight of the site to get the site rankings, and not just to get the keyword ranking, of course, the ranking of the site is very important, But I believe that if our release of the outside chain is to stand on the user's point of view, the release of the link for the customer is valuable (for example, users of our link is there are clicks, there are reprinted) then I believe that the search engine will be recognized, will give us a certain weight of the site

Summarize:

The above about the site optimization really just update the article every day to send out the chain problem and everyone to share here, finally, to remind everyone that a site to optimize the very good, more is to understand the needs of users in the industry, the user's point of view to more to analyze and understand the needs of their use, and then to targeted update valuable, Can solve the problem for the customer information, truly build search engines and users like, valuable content, this is our site based on the way!