Website optimization need to be cautious don't let original become the culprit of the right to fall

Content for the king of the era has come, professional engaged in Web site optimizer must be very sympathetic. Although in the website optimization process, the link is very important, but the original advantage is slowly highlighting. Because the content is search engine soul, a website design again beautiful but if lacks the necessary content, the search engine will not like anyway. And from the user's point of view, valuable content is also a key factor in winning favor. But the author found that although many people realized the importance of content and original content, but did not deeply understand the connotation. There are many sites, although the original content has been updated but the weight is still tepid. The author believes that the original content is actually more like a double-edged sword, good at using the effect is better, if the content of the original skills and negligence of the section, it is likely to become the site of the culprit of power down.

first, the original content to follow the theme of the website

There is no doubt that sites rich in original content have reason to win the high popularity of search engines, but they are not. As long as a slight site optimization experience will be aware of the content only with the theme of the site coincide, its advantages can be played out. Or, at least 80% of the original content on the site is based on the theme of the site, its optimization effect will play to the best state. For example a website construction company's website, its website most content all should revolve around the website construction and the website production launches, even if can completely match the topic, also should with the website construction correlation, for instance domain name host mailbox, even mentions the website user experience and so on.

What kind of content can be said to be consistent with the theme of the site? The author believes that this should first understand what is the theme of the site, as well as the site where the focus on the theme of the site. The theme is the soul of the site, is a site focused on the appeal show. reflect the site theme of the general, the title of the site (title), the site's keywords (KEYWORDS), the content description of the site (description), as well as the text content of the title, content description. To give a simple example, if the goal is to determine a site optimization is to "Shanghai website construction" This keyword in the top three Google, then need to surround the "Shanghai website construction" This keyword to write articles.

second, pay attention to grammatical rhetoric to ensure logical conformity

The advantages of original content is more and more obvious, but at the same time there are some disharmony phenomenon, and false original is one. Pseudo original Way There are many, the most advanced is false original other people's core idea of the article, and then use their own words again. And the lowest level of false original is to adjust the paragraph order, replace the part of the article inside the words, content, etc., the latter a pseudo original majority through the software to achieve. Not everyone can write the words of the article, and the false original is not not to use, the author wants to say, even if it is false original also want more full of original traces. That simple copy and paste, or through the software to adjust the paragraph order of the false original is self-deception.

Original content, even if it is around the theme of the original site will be able to win the search engine trust it? The answer is no, in order to punish the proliferation of false original, each search engine has its own set of semantic analysis and content identification methods. Even if it is original, if the statement is not logical confusion or the spelling of words, the same will cause the search engine aversion. The author believes that the original content is not required to be so rhetorical, but must ensure that the basic rules of grammar, and sentences and sentences, paragraphs and paragraphs of the logical relationship is also very important. Always remember that the site content needs to be read to the user, not just search engines.

third, after the collection of a little wait can not be immediately forwarded

The advantage of original content is incomparable, the professional who is engaged in website optimization certainly will not waste resources in vain. The usual practice is that the original content of the hard work is sent to its own website, waiting for search engines to be included and then forwarded to the major forums, or to submit to the information class portal site. This will improve the quality of the site content, but also access to a large number of high-quality links. But the author needs to be particularly reminded that the site content is indexed by search engines, please a little Ann should not be immediately forwarded to the Forum and portal to do the link. The first is because not all search engines will also include content, second, the search engine content has its own way to determine, waiting for a period of time to make the search engine fully aware of the content is by who original.

The author has always adhered to the original content of writing, one is to accumulate the weight of the site, the second is to force their own thinking and constantly improve their understanding of the site optimization. In the process of original writing found a problem, is the article content similarity. Even if the title of the article is similar, if its own site weight is not high, even if the content of the original but the same words, search engines are not included. Therefore, the author suggested that when preparing the original, is naming the title of the article, the best way is to use the search engine to retrieve the first time. Let the article title is different, is also to win the search engine goodwill one of the methods, its purpose is to let the search engine perception content by who original.

Website construction no content, no original content can not, but if the hard original but not the search engine trust even more. So there is no difficult thing in the world, there is no easy thing to do, even a hundreds of-word original contains learning. Shanghai website Construction Preferred company Pilotage Technology (http://www.joyweb.net.cn) that in fact, write to make the content of search engine recognition is not difficult, but to fully understand and grasp its criteria. Search engines are also a regular visitor to the site, but they are more sensitive and demanding. So I think the site content for users to write, by users like content, search engine no reason not to like. To know about the optimization of the site, now is not only the content of the era of Wang, the user experience is being mentioned and attention.