Website Optimization success is the essence of doing a good job of the site content

Content for the king's point of view has been deeply rooted, through high-quality content to constantly improve the user experience, but also has become a lot of website construction and site operators consensus. From the user's point of view, a content site can bring more information, at the very least to allow users to "worthwhile." What's more, many content-oriented web sites themselves can bring help and value to users. Search engines need quality content, because the search engine itself will not create content, but only through the spider program crawling retrieval content. Only a steady stream of high-quality content of the site, will be the search engine's continued patronage and favor. There are many factors to determine the quality of the content, the same article different people will draw different views, although the article, what kind of content is good content? Shanghai website production company Pilotage Technology view is, let its natural best content is the essence of website optimization.

　　First, the content of the length of the natural

There is a popular view on the Internet that search engines like not long and short articles, and keyword as far as possible in the front or back of the article appear. I do not agree with this point of view, if this argument is set up, most of the Internet content is not short of five hundred or six hundred words, then this is a natural search engine does not want to see. In other words, if more than 90% of the content of a website, the length is highly similar, then the search engine is free to determine the site cheating. We assume that the content of the site should be long and the length of the break, the length of the content and the number of words should be based on the actual need to determine, but not for the inclusion and ranking of the control of the length of the article.

One of the most important reasons for the length of Web content to be natural is to take care of the user experience. Only the user feel good website, will really help network marketing. In order to let search engines included, but to artificially control the length of the article will bring about what kind of results? There is a need for a lengthy presentation of views, because space cannot be extended. The original hundreds of words can be expressed in the article, but in order to piece together the length of the text, resulting in a very poor user experience. To know some of the performance of the application experience, such as browsing time and depth of browsing, will also affect the search engine on the quality of the site judgments. Therefore, when we enrich the content of the site, do not deliberately care about the length, more should be concerned about the quality of the article.

　　Second, the type of article shun its natural

According to the site column settings and functions, the site should have a variety of article types. We use corporate websites for example, a website will generally have a corporate profile, product display, news, talent recruitment, information feedback, contact the various columns. Different columns need the content of the site will naturally not be the same, we in the company profile, the release of the content is naturally related to the company profile, such as corporate introduction, corporate culture and development vision introduction and so on. And some news information class content, the nature needs to publish to the news dynamic column. We have reason to believe that the search engine through the navigation bar and site map and breadcrumbs and other auxiliary functions, is able to effectively identify the main categories of the column. If we want to content, so short-sighted behavior, will inevitably suffer from the search engine punishment.

The article type follows its nature another kind of annotation, is the website content and the website main body must have the correlation. This is easy to understand, if a website construction company's website, most of the content is the use of cosmetics articles. This is certainly inconsistent with its natural principles, because doing so itself has hurt the user experience. Dream of cheating search engines to improve the ranking of the site is tantamount to quench thirst, will not be long. We publish the article on the website, the first consideration should not be the search engine, but should be the user. Good for the user, the user is helpful content type, search engine as helpful, to enhance the user experience and search engine rankings as helpful.

　　Third, release time to let its natural

This problem has caused a lot of people to pay attention to, so there are many web site building people to control the content of the update time, in fact, this is a little hard to do. Undoubtedly, regular and regular quantitative site content updates, to attract search engine spider program has some help. The main purpose of doing so is to allow search engines to find the site update law, improve the content of the site collection efficiency and quality. But doing so, one is a need to expend a lot of energy, two is also certainly can promote the website rank (because the content and the website rank although has the relation, but that is the accumulation of natural result). In fact, the weight of the decision site and ranking, is the site content and real natural updates, rather than artificially control the frequency of updates and update time.

If people do not believe this, we can use an example to illustrate. Do we believe that big websites such as Sina and Sohu will deliberately schedule the update time? Certainly not, but these sites are as highly valued by search engines. In the content of the collection, A5 website Optimization team manager Dong Shijun Blog is a typical example. The blog has an average update of more than 10 articles a day, but basically the main search engine is the site for the second collection. So decide whether content is included in the content itself, can be fixed time quantitative update is better, but deliberately for the number of some affectation. Search engine is not a fool, a site every day 12:00 will be regular quantitative update, that is not opportunistic what is that?

Letting go of nature means getting closer to the truth, and people always want to make everything uniform and follow the rules. But nature is different, nature from disorderly, let all the vagaries is the result of heavenly creations. There is a mix of things, First world life, let its natural everything will be natural and smooth. In doing the site, in the initiation through some man-made factors to promote the ranking of the site, we as much as possible to stand on the user's point of view is to let the natural. Many customers to the Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) feedback, now the site optimization is really more and more difficult to do, search engine unpredictable elusive. This is an inevitable trend, because search engines constantly follow the natural, constantly from the user's point of view to filter the quality of the site to determine. In the face of such changes and trends, we need to do only four words: let it be natural.