When talking about website planning, many people think about how the website feels and whether it is worth looking at. Most of these aspects are about the image of the website's appearance. But in fact, A good website not only includes design, but also planning, content, and many other things.
1. Customer requirement analysis-generate column planning based on customer requirements
First, the communication between the salesman and the customer is the basis for the investigation and demand analysis.
What we need to do is to allow the customer to speak freely, list all the requirements, and analyze the existing requirements to determine whether there are potential requirements. Then, it is best to use charts to express user requirements, do not miss out. Try to mine the customer's requirements as much as possible, because if the customer's requirements are incomplete, the customer may come up with some new ideas at any time, it poses a great threat to your future plans or projects and may be overturned at any time.
2. Purpose of website construction
We had a purpose before doing everything, and convinced ourselves to do it. The same is true for website construction. What kind of purpose do customers need to achieve through the Internet, whether to increase sales, increase brands, expand domestic/foreign markets, provide support services, seek joint ventures, partners, etc. Only by clarifying the purpose of the customer can we grasp the customer's needs, the solution is persuasive.
3. Website analysis and positioning
You can analyze the website positioning based on the customer's requirements and purpose. Positioning analysis should be summarized accurately, and the inconvenience is too complicated.
4. Understand target customers
Understanding the target group is to guide and standardize the enterprise's audience, understand the psychological characteristics of the customer group, and facilitate the planning of what the customer needs and prefers, thus generating different services. It also laid a good foundation for the brand, interface friendliness, and reputation of the website in the future.
5. Understand the customer's operational resources
Understanding the customer's operational resources is to form the website's operational model. The operational resources include: human resources, government resources, etc... Resources directly limit the development space of the website. Before planning, we should try our best to know the resources of our customers in detail, so that the planning solution is truly suitable for enterprises and considerate for our customers everywhere!
6. Website-oriented regions
The target regions can regulate the promotion methods, frameworks, content, and forms of websites. For example, you can create topics with local characteristics and other popular topics.