Website weight from snapshot and content

The weight of the site has many forms of performance, including snapshots of the site and the content of the performance is a. Because the site and search is based on the content, so a site's inclusion performance constitutes a measure of the weight of the site is a very important form of expression. There is no doubt that, in general, the content of rich and often updated site, included in the quantity and quality are relatively ideal, the site weight is relatively high. But this is not absolute, some sites are not very impressive, and snapshots are not updated for a long time, but the rankings are also OK. The accurate formulation should be, the website weight is composed of many kinds of elements, such as Link, station age and so on, but the content as well as the collection and the snapshot which extends by the content, constituted the website weight main factor.

Because snapshots and included in the performance is based on the content of the site, website construction and website optimization itself is "content is king", so I have always believed that through the collection performance must be able to spy on the weight of the site changes. Previous experience to share the "Why is the snapshot is the weight of the website barometer", "high-quality content with links, win the trust of spiders in the search" and "website construction optimization of the number of methods to upgrade" and so on three articles is based on this point of view, through the snapshot and the amount of some subtle changes to insight into the weight of change. For example, a Web site, the previous snapshot almost daily update, if this update suddenly stalled or even appear withdrawal phenomenon, and has been included in the content is also slowly deleted, from these phenomena we can conclude that the site must have been punished. On the contrary, the increase in the amount of the collection, and the rate significantly increased, the signal is that the search engine has slowly become interested in the site, its weight is also slowly rising.

The quality of the collection and site snapshots, and the weight of the site how the relationship? Or, what kind of performance can explain the weight of the site is slowly increasing or slowly reduce it? We can from the collection speed, included quality and quantity, as well as snapshot update frequency and search rankings, etc., to analyze each comparison.

First, included speed

We know that some of the information is very rich in the Web site, especially some of the integrated category of news sites and even such web sites such as blogs, forums and other products. Once the new information is rich, in a few seconds will be Baidu, Google and other search engines crawl, and released through the keyword can be retrieved. This phenomenon is called "seconds", can be a second to show that spiders have been very frequent presence of the site (even can be understood as has been settled into this site), on the other hand also shows that the search engine to the site generated enough trust, crawling search immediately after the release, save the audit link. An occasional second collection also can not explain what, but if a website published content, has been accustomed to seconds, then the weight of this site must be very high. If you can be a second, reflecting the high weight of the site, then the content released days or even more than 10 days is not included, it must be said that the weight of the site can be general, at least can indicate that the search spider did not frequent visit the site, or search engine has no longer interested in this site.

Second, included quality

The stability of the site snapshot, also reflects the weight of the site changes. Do site construction and site optimization, must have a deep feeling, especially just start learning optimization is a deep feeling, that is false original or copy copies. Because copy relatively original to easy a lot of, many people think through the continuous copy of the article to enhance the weight of the site, at most, just change the title, adjust the paragraph order so pseudo original. In the beginning, it does improve the frequency of the site, and even once the content of the release by seconds. However, after a period of time, you will find that the content has been included slowly deleted, even through the quality of the original updated site content, also appeared first included and immediately released, and then recovered after a few hours again released the phenomenon. Eliminate the problem of search engine itself, such as the Goolge dance phenomenon appeared in previous years, the snapshot was deleted or recycled in the audit, then the quality is not high, even the site has been classified as observation by search engines, or commonly known as into the sandbox.

Third, included quantity

Included in the number contains two layers of meaning, one is absolutely included in the number, even if the site content by the search engine included the specific number of the other is relatively included quantity, is compared to the actual content of the site and the search engine to retrieve the content of the ratio. An absolute number of sites, the content of the site is rich, because its own number has been explained, the site itself has no content, in any case there will not be too many included in the number. Compared to, in fact, the relative number of sites is more important, more directly reflect the weight of the site. Only the quality of the site content is relatively high, and internal links do the ideal situation, the relative amount will be relatively high. Of course, for a website, the most ideal state of course is the relative amount or the absolute amount of the collection are very high.

Iv. Frequency of updates

As with a snapshot of the home page, there is a problem with the update frequency of snapshots within the site's pages. Focus on Web site production and site optimization friends, must be concerned about the amount of attention, some tools can be traced to the day, within a week and in January the number of included. In the query process, we may find that sometimes even this week or this month, we do not publish too much content, but the collection is very large, or even hundreds of. The reason for this is that the site snapshots have been updated and can be understood as a search engine that has reproduced the content of these sites. If you say, a site's home page snapshots frequently updated, indicating the weight of the site is very high, then the site content page is also frequently updated, it is not the weight of the site is higher. But for website construction and site production personnel, many people are particularly concerned about the snapshot of the home page update, and ignore the content pages, but the content of the updated frequency also reflects the site weight of the height.

V. Snapshot ranking

Focus on website construction and website optimization, will not leave the original soft writing. Content of the same article, was forwarded to different sites, the search engine was included after showing a different ranking. Many times, even if the content is starting on their own site, and there is a long time interval between, but reproduced in those sites included snapshots can be ranked in the front. Many webmasters do not understand this very much, even some depressed and so original what significance? Mood can understand, but this idea is absolutely wrong, original affirmation must continue to go on, that is the website construction and website optimization of the core. This phenomenon only illustrates a problem, is the same content of the same snapshot, and the engine is ranked in the front, the overall weight of its site must be higher than your site. Because the content is the same premise, the snapshot content ranking must be based on the weight of the site, not the date.

Google has a PR Sogou have SR, through the PR or SR can know some Web site weight changes in the general direction. But many search engines do not have a clear way to express, even if the PR and SR is only a rough reference object, its own update there is a very long process. But the site snapshots and the performance is different, through snapshots and included we can more quickly observe the site weight of the subtle changes. Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) Another insight is that the snapshot and included with the weight of the relationship, but must not beginning among them. The weight of the site from a variety of factors, snapshots and included only one of the more important performance, and in fact, there is indeed a ranking in front of the site collection and snapshots are not too ideal.