Website weight ratio Analysis: "Outside the chain is not omnipotent" good horse needs to be better equipped with saddle

How to optimize a site to give force? Many webmaster think: The site outside the chain construction is adequate, the rankings will certainly advance by leaps and bounds. This is evident from those "link-trading" markets, why link trading is so hot? In fact, it is the weight of the linked transaction. However, although many sites have purchased an objective link, but there are still some sites have not significantly improved rankings, or even the right to fall? What is this for? In fact, the explanation of a truth: "Good horse with a good saddle" to the site optimization for the purpose of the chain construction should also be so, today we will carry out the weight of the site analysis.

　One: The weight ratio of the outside chain

Why has the chain been deified? Although not fully decision-making site rankings, but after all, is to guide the success of the ranking of important signs. Here, the author for the chain in the site optimization of the proportion played 25 points. Enough outside the chain "volume" to ensure that the search engine to the information between the rapid delivery of the site. But this quantity is not quantity, but quality. General Web sites, spiders may be hundreds of times a day, but for excellent sites, spiders visit the number of days may reach hundreds of, this is the "volume" of the gap, while the quality of the chain more stable, the site will not appear a serious outside the chain of elimination.

　　Second: Website content weight ratio

The role of the chain is to guide the search engine to patronize the site, but if the site does not have enough things to keep the spider, everything is in vain. Here, the author for the importance of the content of the site to play 20 points. In general, the site has a certain outside the chain of guidance, coupled with the appropriate content updates, spiders will continue to index the site, and even the content of excellent circumstances, the index speed will be more and more quickly, then does not necessarily need outside the chain to do guidance. But the frequent content update, although the customer wins the search engine's favor, may not have outside the chain the support, the rank is still difficult to have the lunge. In general, such a site easily entered the "11-bit" site, but it is difficult to break through to the home page.

　　Third: The website structure weight ratio

Web site structure in the site to occupy how much weight ratio? Here the author for its 20 points. Reasonable site structure to do the following: The basic details of the site to optimize in place, such as having a custom 404 pages, the correct 301 directional, keyword layout reasonable and accurate, density appropriate, navigation tree-shaped distribution, robots.txt correct, no duplicate pages, pure static page. The site does not appear duplicate pages, as well as a reasonable keyword structure layout is the focus. Structural layout is not difficult, but also do a good job of the basic site optimization, can be on top of this will always appear piecemeal errors, do not "perfect."

　　Four: The operating environment weight ratio

A stable operating environment will maximize the results of the optimization, including the DNS server environment, the data server environment. Here, the author for the Web site operating environment dozen 25 points, not for anything else, just because of the server problem every day, resulting in the site ranking hanging out of the few, and in a lot of bad competition, excellent space is difficult to find. And among other things: independent IP space more dominance, search engine to give the highest degree of attention.

　　Five: Program template weight ratio

Website Construction, why is the webmaster keen: Business processes, business templates? Is it just because it's more beautiful? In fact, it is based on the purpose of website optimization. Business processes, business templates, others use less, such sites are more easily favored by search engines. For this point, the author for its last 10 points. Although business templates, procedures more advantages, but the gap is not so big, now some of the large web sites, there are many not in the ordinary program and the default template style?

There are so many examples to prove that the binary network/Heguijiang just want to say a little bit (http://www.aiesou.com) outside the chain although important, but the webmaster can not be too deified. Webmaster every day in the overwhelming promotion of the site, but the real success is not even one-tenth. And the reason why the webmaster think a lot of do outside the chain, weight promotion so fast, in fact, or because of other aspects of the auxiliary role, so as to add a ranking can not be difficult. But if other aspects do not be very in place, will eventually encounter the optimization bottleneck. Want to build a superior ranking of the site, must be as a few of the organic combination of the above can ah.