Web
Since the Web 2.0, the Internet has a "product" concept. Because, to be mean, Web 1.0 doesn't have a product.
All walks of life have their own industry standards, but a good web 2.0 product long what? Is there a standard for judging the quality of a Web 2.0 product? The following from my personal experience, summed up several points:
First, the user-driven
A good web 2.0 products, can fully mobilize the enthusiasm of users, and continuously contribute to the Web site information and resources. Is user-driven, not editor-driven. Web2.0 cannot be edited, but the editor is weakened. The edit drive is Web 1.0, and user driven is Web 2.0. Myspace, delicious, Digg, and Flickr, countless successful web 2.0 products tell us that the power of the user may be endless, shared and shared, contributing to the social data.
Second, a good user experience
A good web 2.0 product, should have a good user experience, provide a rich user experience. Ease of use, simplicity, logical level clear. Ajax applications, although not overly emphasized, but indispensable.
Third, easy to create and propagate
A good Web 2.0 product, the site provided for it should have a good response speed, you can easily create and propagate content. A good web 2.0 product, it must be a simple pure product.
The reason why the user visit
The design of Web 2.0 products, product designers should have enough reason to convince themselves, what is the reason for users to access the product, why they visit, what they can get through the visit, why they want two visits, how to let visitors form access trust, develop habits. To do a large number of groups like the product, so that the majority of the group agree with this product, to use this product.
Five, user-oriented
After the visitor forms the access dependence, raises the browsing person to log in the custom. Web 2.0 products and 1.0 different is that the user-centric, user-oriented, so a good web 2.0 products, should cultivate the habit of landing visitors, cultivate the habit of interactive communication between users. And the user's registration information should be real, informative and effective. Because only the real and comprehensive people can build a rich and colorful group, Circle and club on the basis of reality.
VI, personalized play
To let users know the products provided, is a user can be customized according to their preferences personalized products. Do the user's own website, not the product designer's own website. The first is common, in the common basis to let users become the owner of the site, personalization is actually you help him do, customization is his completely active. At the common level, people of different levels, people of different backgrounds, we all need to meet.
Seven, precipitate the user, precipitate the content
A good web 2.0 product, should be able to precipitate users, can precipitate valuable content. The more information that is useful to the user, the better. The more effective information the better, the effective is useful to users, but also valuable information to the user. The content of the precipitation, should be organized, rather than disorderly.
VIII, scalable platforms
A good Web 2.0 product should be scalable, scalable, scalable, scalable, and user interaction scalable. According to the target crowd, determine the location of the platform, locate in which part of the crowd, lock them. According to the positioning of the platform to organize the application of products, according to the needs of the people to develop technical applications, according to the application of maturity to continuously upgrade the platform.
Ninth, user self-organization
Let the user organize and filter out useless information. Allow users to label and organize data in their own way, their value orientation, and their own metrics. Because for the product designer, or the product operator, you will never be able to process the data in time, you can never guarantee objectivity. Users are treated in the best way they can understand them. A good Web 2.0 product to ensure that you can work the way you want them to.
Tenth, the combination with the offline
If not with the traditional offline combination, the network is always virtual. Only with the combination of offline, can truly reflect the convenience of the network. This is also the key to the success of Ctrip. Many Web 2.0 products, is very thoughtful, whether it is the system or distribution system or SNS circle, they should not escape the line of business opportunities. Offline business promotion will be very important, which may explain why so many Web 2.0 sites are not profitable key, they off the line, the business model has become illusory and misty. In other words, these requirements are inherently existing, so WEB 2.0 product designers should use Web2.0 to meet the needs that exist.
Of course, Web 2.0 is a very broad and esoteric topic, and no one can enumerate its metrics. As a result, the WEB 2.0 product design will be diversified to become attractive, although there are some difficulties, there are a lot of bubbles, but I firmly believe that this is a promising area. We were a little bit of a mess when we were talking about Web 2.0 products. With a different gun, a pistol, a machine gun, a toy gun. It is also different birds, there are sparrows, there are seagulls, there are geese. The play is not the same, there are sideswipe, there is a serial shooting. If you are interested in 2.0 of the products, please take a moment to supplement the places I have not mentioned.