What are the essential differences between Google optimization and Baidu optimization?

Many do SEO friends often have a question: why my website Baidu rankings very good, and Google is not available? Why is my website Google ranked well, and Baidu is not there? I have been doing SEO for more than a year, has been in practice and look for the answer to this question, Today, the author based on their actual combat experience from the following five aspects of the analysis of this problem.

One, included time

The first thing to say is a collection of time, from the time of the new station, Google will be faster than Baidu, if it is a new station, as long as one or two a little quality of the chain, Google began to include your site, and Baidu for the new station will not be included immediately, or even a long time will not be included, The new station only through the test period Baidu, Baidu will be a large number of the content of the site, which will take a long time, this may make the webmaster feel anxious. This shows that Baidu for the new station requirements than Google to higher.

Second, the ranking optimization rules

Google is slower than Baidu, because for the new station Google has a we call the sandbox effect, the new station optimization is again good, within six months may not have a good ranking! But the sandbox can be avoided, which requires SEO personnel to plan and set up a good! Because Google rankings itself is slower than Baidu! Optimization can not be too much, should be gradual, not too hasty. Baidu may be when you are included in the rankings may be very close to the front, and Google will not be the case, of course, the search engine rankings also have its own uncertain factors. Need the webmaster themselves in the SEO practice in summary.

Third, outside the chain weight

Google attaches importance to the relevance of links, that is, the webmaster needs according to their own site to the relevant relatively strong some to build their own site outside the chain. And Baidu not only attaches importance to the relevance, but also consider the connection of the broad degree, that is, the number of external chain is the same, the more sites outside the chain source, keyword ranking effect is relatively good. So the new station needs to put a lot of high quality outside the chain to increase the weight of the site. But anyway, as long as your site is a high-quality site, Baidu and Google will like.

Iv. internal chain Rules

Google basically does not consider the depth of the issue of the link, he is considering the user, so many of the lower level of the directory page is easy to get good rankings. In other words, if your site home and your site A certain level of the title of a directory has this keyword, relative to this keyword, your site's first-level directory ranking may be better than your home page, careful webmaster may find this phenomenon. and Baidu to the depth of the link has a certain degree of hierarchy, the top weight of the home page will be down a level.

Five, the content preference emphasizes

Baidu focuses on games, entertainment, music, leisure life and other categories; Google focused on the technology category, Google like a technical predecessor, like the original, but also like the technical content of things. There are many factors to judge the original, which has a web page of the reverse link, included in the time, the level of PR value, and so on, a number of factors combined to determine the ranking of your site and weight.

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