What does the website PV mean and how to improve PV

How to improve PV?

1. Establish a different site positioning strategy

Seonile has discussed that the essence of SEO is the competition between the site, the success of the site positioning, will be achieved in a certain area of the dominant power, the user's mind to become the preferred site. Therefore, the site positioning to improve PV plays a decisive role. That's why we say that site positioning is the first factor that affects rankings.

The essence of site positioning is not to seek better, but to different. You have to discover the nature of competing websites and then appear in front of potential users in an image that is antithetical to their nature, offering different or even opposite things to users. In other words, you have to establish a different site positioning strategy.

2. Better retention of visitors ' internal links

Reasonable deployment of internal links to the site is the key to retain visitors to improve PV. For example, on the home page to add emphasis on the content of the site, the bright spot at a glance to the user; At the end of each content page to add "related articles", when the user read one, it is likely to look at the relevant pages, now a lot of Web Site system tag function, can achieve this goal.

Seonile remind you that the retention of the user is often the most relevant content of this page, rather than a less relevant page. For example, many Web site content pages are the whole site of the recommended articles, in fact, the move did not in-depth understanding of the needs of visitors. In many cases, a visitor may search through a long tail keyword to reach your content page and may not be interested in other content on the site. As for the whole station recommended articles, should be placed on the home page, more can attract directly through the target keyword search to reach the home page users.

3. Increase the interaction between the website and the user

The most powerful way to keep users is to have a relationship with the site. Retain the user, PV will naturally improve.

For example, add a blog, forum or SNS to the site, and in the obvious location of each page, there are links to these places, so that the site and users interact.

4. More explicit and detailed classification of columns and content

The site's columns and content classification, as far as possible to do some refinement. In this way, the content under this category is more relevant and targeted, more likely to cater to the needs of the same user, thereby increasing PV.

For example, the Seonile site to the left of the classification set is relatively fine, although some categories under the content of only a few articles, but after the classification of the user read a certain content, may find that the other content under the category is also their own needs.

What does the website PV mean?

PV (Page view) refers to the number of pages per visit that a user has after your site. This can be computed as follows: Integrated browsing volume/independent access number =PV. PV is a measure of the value of a website and the popularity of the user's important indicators, PV high Web site, indicating the strong user stickiness, the site is more popular users.

What is the effect of PV on rankings?

Whether Baidu or Google, there is no doubt, will be committed to the user preferred site to the front. It is not difficult to imagine, PV will be the impact of the site ranking of the important factors, especially for the user from the search engine PV more critical. At present, Google by virtue of Google Analytics, PR plug-ins, Google Browser, etc. can be very good statistics to the PV site.

Now, I'm going to illustrate how important PV is to the rankings with a personal example. I run a corporate website, the site has been 5 consecutive years in the major search engines ranked first. Although the enterprise station, but the target keyword competitiveness is not low. In fact, I did not have any SEO awareness on the site, just beginning the first ranking, I do not know what is SEO. The site is also directly to find the power station to build the company to do, the system is very unfriendly to SEO. So where is the key to ranking first? It is because I have the most customers, that is, the site's most loyal users, PV natural High. It's as simple as that.

This shows that the SEO in a certain height and network marketing interlinked, to win the user is always the most important thing. To do a good job of SEO, must have network marketing thinking, so as to better improve PV.