What is a product manager? What are the main responsibilities?

According to the responsibilities of the product manager, the first is responsible for planning product-related activities, such as analyzing the market (consumers, competitors and external environments ), use the information to specify the marketing objectives and strategies of the product. The second is to cooperate with other departments in the enterprise, such as product research and development, production, sales and finance departments, to obtain assistance and support from other managers through internal lobby. Therefore, his work runs throughout the entire value chain.

Product managers specify marketing targets and strategies for the products they are responsible for. The key decisions they make are tactical and centered around marketing combinations: How much should they spend on advertising? How to deal with discount promotions of competitors? What kinds of distribution channels are suitable ...... In short, the product manager has become a hero of the company because of the product's success in the market. It may also become a "drowning dog ".

As for the product manager's responsibility for the region, the greater the region, the greater the need for a global vision and concept, the greater the responsibility, of course, will get a higher reward.