What is brand promotion?

The so-called brand promotion refers to a series of activities and processes that enterprises create their own and product brand images and are widely recognized by consumers. There are two important tasks for brand promotion. One is to establish a good corporate and product image, improve brand awareness, reputation and special color, and the other is to sell products with corresponding brand names.

Brand promotion is an important part of the brand establishment and maintenance process. It includes the communication plan and implementation, brand tracking and evaluation, etc. Brand creativity is good. Without strong support for promotion and execution, it cannot become a strong brand. In addition, brand promotion emphasizes consistency, and all the details in the implementation process must be unified. "The devil is in the details ". The best company in this area is McDonald's. The decoration of McDonald's fast food restaurants all over the world is a style. No matter which country or city you are in, you only need to enter the McDonald's fast food restaurant, it will strongly feel the brand's affinity and appeal.

Four-phase brand promotion strategy

The four stages of brand promotion are divided into four stages: Import Period, growth period, full period, and recession period. The proposal of these four stages will have a lot of practical significance for the brand promotion of enterprises.