What is CRM

Currently, the term CRM is very common in software development. But what is CRM?

CRM (customerrelationshipmanagement) is the customer relationship management. From the perspective of meaning, it refers to the relationship between CRM and customer management.
System. CRM is a business strategy for choosing and managing valuable customers and their relationships. CRM requires a customer-centric business philosophy and corporate culture to support effective marketing, sales, and service processes. If the Enterprise
With the correct leadership, strategy, and corporate culture, CRM applications will achieve effective customer relationship management for enterprises.

CRM is a method and process for obtaining, maintaining, and adding profitable customers. CRM is a brand-new, world-leading, customer-centric enterprise management theory, business philosophy, and business operation model, it is also a specific software and implementation method that uses information technology to effectively improve enterprise profits, customer satisfaction, and employee productivity.

By understanding the "receiver-centered" philosophy proposed earlier in the field of philosophy, literature, and aesthetics, You can further understand the concept of "customer-centered" economics. Chuang Tzu said: "Son is not a fish,
The joy of fish "-- you are not a fish, how do you know that fish is not happy. If you can accurately grasp the recipient's experience, this person will become a great thinker without becoming a rich man. The aesthetics of acceptance is Hans Robert Yao.
Hansrobert Jauss was founded in 1967. Previous literature and aesthetic studies and creations were centered on authors/artists, while Yao Si advocated a fundamental and subversive transition
The reader/receiver is the center, so it is called the Acceptance Aesthetics. It is equivalent to the transformation from economics "Product/manufacturer-centered" to "customer-centered". Yao's experience theory of "Reader/receiver-centered": Bi tofler
The predicted Experience Economy is three years earlier than Phillips. baler's complete "4C" theory has been around for many years-"4C" was one of the sources of mature CRM Customer relationship management.

CRM maximizes and improves the performance of the entire customer relationship lifecycle. CRM integrates resources such as customers, companies, and employees to efficiently and structurally allocate and repeat resources.
Group to facilitate timely understanding and use of relevant resources and knowledge throughout the customer relationship life cycle; Simplify and optimize various business processes, enables the company and its employees to focus on sales, services, and marketing activities.
Focus on key aspects of improving customer relationships and improving performance and core business, improve staff's ability to quickly respond to and feedback to customers, and facilitate customers, customers can quickly obtain personalized production as needed
Products, solutions, and services.

CRM is a means. Its fundamental purpose is to reduce operation costs and increase enterprise sales by continuously improving customer relationships, interactions, resource allocation, business processes, and automation.
Sales revenue, customer satisfaction, and employee productivity. The ultimate goal of an enterprise is to achieve the maximum profit. Therefore, it is a means to achieve the above objectives to achieve good customer relationship management. From this perspective, it is possible to say without disguise that the CRM application is
Based on the interests of the enterprise, it facilitates the customer and satisfies the customer.

In marketing and enterprise management, CRM will be first applied to the sales and service organizations of enterprises, bringing you long-term value-added and competitiveness.