What is Sales

Sales's image is the personal brand of sales, which is shaped around 3 cores.

One: External type

Two: Connotation

Three: Extended value

As the saying goes, the image value million gold, color elder brother in Shanghai work period, is experienced some people "judge by appearance" of unpleasant past, in the last century 90 's time, there is a color elder brother in Shanghai by bus, to the platform, a Shanghai people say "Lennon house go Wow?" "Do you want to get off?" , but the brother did not understand and did not respond. So the Shanghai people began to use all kinds of contempt of Putonghua, what country ah, what Red ah, although not understand, but I have to roll the sleeves of anger. People rely on clothes, Buddha by gold, although now "judge the appearance of" the phenomenon is much better, but the sales do their own shape is clearly still necessary and important. Sales of the shape can be from the "sensory recognition, cognitive recognition, behavior recognition," the 3 direction to shape, to their own packaging, logo, language, clothing, posture, walking, smiling smile and other facial expressions, do a little to meet the mainstream of the community to appreciate the taste of the effort.

The connotation of sales is much more complex, but it is not only summed up as "professional knowledge" and "various purposeful stories" of the 2 types of knowledge just. For example, you are an honest person, honesty is your connotation, but how do you convey your sense of honesty to the customer? It's a language (a purposeful story) and a show of action. "Three-stream sales selling products, second-rate sales storytelling, first-class sales talk about the idea," when a sales can be "story" in the form of propaganda and company, propaganda products and transactions, then this salesman do anything will do more with less. Because everyone likes to listen to stories, listen to gossip, listen to all kinds of tidbit anecdotes. The story is the most able to impress people, the most influential, and even, China's cultural heritage is in the story, a generation passed to the latter generation. So, to show your excellence to your customers, sales begin by telling a few interesting sales stories.

Extended value is a virtual property of sales, and is a property that everyone has, when you appear in front of others, others will automatically judge your extension value, think you have value, others will be close to you, feel that you are worthless, others will alienate you, so that you and he face, indeed the planet and the planet distance. What customers buy is not the product itself, but the benefits that come with it. Sales want to get in touch with customers, and when they put a label on themselves to become a well-known brand, let's figure out what the benefits of your customers ' hopes are. And not what you want to offer! Remember, the customer is not persuaded by you, the essence of his own inner pursuit of the "benefits" conquered , but only at the right time, the right place, to provide what he wants.

Above

Sales are going to take care of the line class.

Time of the course: 9 o'clock in the morning to 6 o'clock in the afternoon, one-hour lunch break
Course Price: RMB 1200
Training Venue: Shanghai 1929 Art Space, No. No. 687, Da Ming Road
Training time: April 24 (Sunday)
Speaker: Yu Jianwei Dangdang Sales Management Books 2011-2015 consecutive 5 years ranked top 10 best-selling "sales is to deal with people," the author, the net name "color elder brother".

Course Content:
1. China's social stratum analysis and Chinese-style interpersonal communication skills
Customer boss You always see, you see is not able to shoot the grass-roots people, how to break the board. Chinese people talk, always hidden meaning, how to listen to the words, how to answer, what is the meaning behind it? The implementation of the big customer sales and how to solve.

2. Mining and conversion of social resources to profitability
How to exchange your resources with others and make bigger things. This section is especially suitable for young people who have worked for more than 3 years, or who have resources but do not know how to convert.

3. color elder brother's MDDAC sales methodology
On the "control sheet" of the specific method of landing, MDDAC from the multinational company's major customer sales methodology through the color elder brother attraction evolved.

4. color elder brother "Cha-yong" Sales skills
Color elder brother's about the Chinese type big customer sales method skill, how in a group of homogeneous competitors, find out the piece, complete layout, get orders.

What is early teaching?  

What is early teaching?
This is a seemingly simple, in fact, it is not easy to answer the question, this problem is clear is a very big sales skills! This should be the first selling skill of the early education consultant! Early education institutions have developed in China for more than more than 10 years, and now on the market, most of the early education institutions are influenced by Western values, in fact, the world's first to put forward the idea of early education is China, as early as in the "Big Dai Rites of Paofu" in the Record: "The ancient fetus, the Queen Belly of the July, and the Feast room, ... Zhou Ren Cheng King in the body, and not go, sitting and not bad, alone and not employment, although anger and not swear, fetal education is also. "Yan Family Instruction" also has the record: "Life young, spiritual patent, grow up, thinking scattered Yi, therefore must early teach, do not lose machine also". Both the prenatal education and the early education show that China has a tradition of attaching importance to home schooling! and the content of education is based on "de", with "only" as a supplement, the Children of modern society is the comprehensive result of family education, social studies and schooling. Therefore, the early education is based on family education, social education and schooling, which aims to cultivate the socialized full-personality of the people who have practiced the practice of pre-school training. China's education for the age of 3 is not clearly defined at the age of 3 to 6, although there are kindergartens, Just because of various reasons, China's outstanding education resources are not evenly distributed in kindergartens! Therefore, the large number of early education institutions is also the natural flow of social resources in the market, belonging to the social forces running school! The education reform has great credit, but the early teachers in any case should not overemphasize the importance of early education institutions, only to describe the early teaching institutions in the children's educational process of rationality and objectivity! Too much emphasis on the result is to make the original do not pay attention to family education Gen Y and parents, thought that spending money can solve the child's education problems, and thus more neglect family education, it is not conducive to the late-morning education institutions of various activities of the participation! This kind of understanding is definitely the early education consultant again a sales skill!

What is a consultant?

The so-called consultant, English is consultant, is refers to the cognition of a thing to reach the level of experts. The early education consultant is to the early teaching cognition to reach the expert degree person! It's worth all the brand's early-education consultants to ask themselves if they have reached the level of expertise? Many early teachers often complain about the poor parental education concept, but few people stand in the perspective of the parents to solve the problem of parental concern! Now commodity prosperity, belongs to the buyer market era, parents to buy understand, buy at ease, buy satisfaction, buy comfortable, buy valuable. Therefore, the early examination consultant should not rely on a few simple words to deal with the parents of the ordinary salesman, not only know selling early education courses sales staff, but should be to help parents realize the optimization of educational resources experts, in other words, the early teachers are not selling early education courses, but to help parents buy educational programs! Parents don't care much about how good your classes are, they only care what they can do for their children! And the early education consultant only need to be concerned about the parents and their products to create a link can be

What is sales?  

Whether it is the veteran of the mall for many years, or first into the workplace rookie. It is estimated that very few people have seriously thought about this problem! As the saying goes, the starting point! Like do not know what is gold, it is difficult to find the gold mine, do not know what is sales, certainly do not sell! Most sales people only know that sales are selling products and receiving money! If so, we cannot help but ask: what is the purpose of the head of state's visit abroad? What is the purpose of an employee interview? What is the purpose of men pursuing girls? Some people say that three-stream sales are selling products, second-rate sales are selling value, first-class sales are selling ideas, in fact, no matter how many streams, there is a premise, is the first sale of "yourself"! The head of state visit is only to show the strength of "own" country, the staff interview is only the ability to show "oneself", the man pursues the girl is only to show "oneself" charm only. Only when the other party accepts you, you may be interested in the products you represent! So it is to be able to slim, home, govern, ping the world! Oneself is the root of all! So sales is to meet the needs of human nature! From this point of view and back to the concept of the above consultant, focus on the deep needs of customers, cultivate their ability to explore the deep needs of customers, is the king, the customer accepted you, but also worry about selling products do not?

Sales Tips

Talk about sales skills before you must analyze the early education consultant general how to recruit! The ultimate goal of early-education consultants is to achieve enrollment and improve performance! But this goal is not a step, around this goal to step up a lot of steps, step by step to achieve these steps, the ultimate goal can be achieved! To achieve parental registration, parents must be visited, to control parental visits, must control the contact of potential parents, to master the contact of potential parents, it must be marketed ! Therefore, qualified early-education advisors must have three core competencies, each with a corresponding skill! Summed up is: A: the ability of market expansion (legal means to obtain a potential customer phone number of the ability to market promotion skills) B: The ability to invite parents (the ability to convert the client resources into a visit to the skills of the invitation) C: Store reception capacity (on-site reception of the ability to sign on-site signing skills). Cond

What is Sales (go)