What is the fatal flaw of Sony VAIO notebook?

At the beginning of the new year, the digital technology sector ushered in two major acquisitions and sales activities, namely, Google's sale of Motorola Mobile and Sony's sale of VAIO computer business. If the former is more representative of Google's savvy (retain a large number of patents, Motorola hardware profitability is low), then Sony sold Vaio is more helpless.

The sudden sale of Vaio seems shocking, but through a variety of data analyses it is not hard to understand why Sony made the decision. In the fourth quarter of 2013, Sony finally achieved its first profit in 5 years, at the expense of selling real estate, other company shares, product part of the profit is mobile products, film entertainment industry, as for the Vaio personal computer, in the third quarter of 2013 accounted for only 1.9% of all PC products.

Even though Sony has developed a "one Sony" strategy with mobile products, games and digital images as its core, the 2013 Vaio computer is still a bright spot, including the duo 13 and Vaio fit 13A products with outstanding concepts and ideas. But the combination of these new products, too expensive, coupled with Sony's consistent boutique strategy, has become the biggest obstacle to sales.

The magical (and most expensive) VAIO

Sony is hailed as the industrial design giant in the field of technology, and basically only Apple's products are comparable to that of Vaio products. Looking back at the entire product line, we'll find a lot of cutting-edge design and quality products, Sony is very good at making notebooks more lightweight, and using expensive materials, from the early Vaio X to the present Vaio fit.

It is clear that Sony has failed to take into account the dismal environment of the entire PC industry, or that it cannot give up Sony's style even with consideration. In short, high development, manufacturing costs, ultimately can only be presented at high prices, by the user to pay, in many low-cost brands naturally difficult to obtain a larger market.

In addition, in foreign technology media PCWorld "notebook computer Satisfaction Survey", Sony in recent years, the rating also fell very strong, 2012 ranked second in the penultimate, even less than HP.

Products can not meet market demand

While critics sometimes give a very high rating on a Sony VAIO product, even comparable to an Apple MacBook, there has never been a VAIO in the market for a MacBook-like success.

In recent years, the Apple MacBook Air in the ultra-thin notebook market of 7000 yuan has occupied 90% of the share, and Sony also in the "super" concept appeared, the earliest start to imitate Apple manufacturers. But the market data show that Windows users are not willing to pay high prices for such products, of course, this is at the beginning of the ultra-low performance, low endurance. Sony sold only 1.5 million laptops in the third quarter of 2013, according to IDC.

As the PC industry shrinks, the average price of Windows PCs has hovered below 4000 trillion yuan, while the sales of Low-cost Tablet PCs have soared and the high-end computer market is dominated by Apple, so it is not understandable why Sony is selling its Vaio PC business, which is less profitable.

So even if the cool Sony VAIO computer is going to disappear, you may not regret it, because most people just appreciate it and won't buy it.