What is the focus of enterprise website optimization?

Believe that in the seoer of the network company, most of them are from the Enterprise website optimization started. Compared to other websites, the Internet enterprises occupy the majority of the Web site, and the general pursuit of corporate web site high conversion rate, high business turnover rate, SEO is undoubtedly the best choice for business decision-makers to network marketing. Enterprises compared to some business-to-business websites, portal site, with a simple structure, the content of the information is not small, fewer pages than the advantages of ease of management and operation, in contrast, the burden of SEO will naturally be reduced.

In the past, SEO page has a sentence called "Content for the king, outside the chain for the emperor", such words. In fact, the external chain algorithm is not so strict, the author found that the drawbacks of this sentence. Outside the chain is not the emperor, very early is not, especially to now, the attack on the chain of the algorithm frequently attack, the chain is not the emperor, but also bad will become the devil.

In fact, the author of these years in the Enterprise site optimization cases, the site does not have many outside the chain, colleagues like to do the chain, but everyone knows I do not like to do outside the chain. For one thing, it may be the reason why I am lazy. Second, disdain like individual SEO, a large number of manufacturing Internet garbage, therefore, the construction of the chain at most also in the A5 webmaster nets and webmaster home here to cast a draft on it. Even so, the rankings of several sites are still doing very well. Then the Enterprise website optimization of the focus on where?

One, of course, is content

Although the chain is not the emperor, but the content is still king. Experiments show that the quality of the site is strong enough, even if the site has some cheating behavior, search engines can be tolerated, the site structure is bad, the home page a large number of export links, and the chain is not much, but because of the quality of the content of the support, the site can get rankings. And as the search engine for the original content more attention, I believe the original webmaster will get a higher return.

About the content of the enterprise Web site creation methods, we can refer to a few. 1, add a detailed description through the product page to create a high-quality content page. 2, through the industry technical knowledge to write related articles. 3, collect the customer's related questions, and then by asking themselves the way. 4, on the site to show some recent transactions of the order information.

Ii. rationalization of the structure

Why is it a reasonable structure, not a good one? That is because for the corporate web site, because the site information is not large, so the general is to use the regular structure of the site layout can be, there is no need to go unusual road. And in the Guide to search engine optimization, there are also standardized structural layout requirements. In a nutshell, the structure of an enterprise's Web site must first conform to the user's access habits. And then follow the spider's crawling mechanism to the layout can be. The structure of the corporate web site is the same, unless it is a relatively large enterprise information station, or Enterprise Portal, otherwise the structure of other corporate websites are similar.

In addition, on the keyword layout, H1 tags, the use of bold words, the author recommends not to play these tricks, if the site content is good enough, as long as the site title appears keyword, so even if the keyword density is zero, the site can get rankings. And the experiment proved that the homepage keyword bold often leads to the website cheat the culprit, proposed abandons this practice.

Three, outside chain and inside chain

All said that the station to do outside the chain, the big stations do within the chain, I think there is no boundary between the two. Regardless of the station must do at the same time in the chain and outside the chain, of course, for the outside chain, the current can bring effect is indeed not much, in view of the search engine for the requirements of the chain, I believe that the soft article is undoubtedly the best outside the chain. Within the chain, it is generally recommended to use the template side of the page to add automatic related articles recommended, or the latest article recommended effect, and in the article inadvertently added to other related articles recommended. The anchor link to the home page is of little significance.

Therefore, for the enterprise site, in fact, the optimization of the skills is really not much, unlike the portal site, the need to do thematic planning, long tail keyword mining and so on. After all, the enterprise site is not a traffic station, we ask for is not traffic, but accurate clicks, especially the regional service enterprises, are generally selected: Region name + keywords (services or products), such as Guangzhou Liang Wholesale. Most of the long tail key doesn't mean much to them. This article by Guangzhou Liang Network original, from Guangzhou mobile phone Liang Http://www.02010086.net, reprint must retain copyright information.