What is the focus of software enterprise informatization?

When developing an information strategy, software enterprises must consider their core values, just like other enterprises. So what are the core values of software companies?

For an enterprise, the core value is essentially an explanation of what an enterprise relies on to make money. Some netizens are discussing this issue on the Internet. 《
Core Values of software enterprises


It is about the value of an outsourcing software enterprise, but it seems that complaints are more than theories. However, this article reminds us to first clarify the positioning of the enterprise and then analyze it.

Software enterprises can be classified into the following categories based on their locations in the industrial chain:

First,
Independent software vendor

Second,
Software Development outsourcers

Third,
Test external Region

Fourth,
System implementation supplier

From the perspective of software supply purpose, it can be divided:

First,
Volkswagen entertainment products

Second,
Personal information tools

Third,
Enterprise information tools

Fourth,
Enterprise Information System

Of course, from other perspectives, you can perform different classifications. The classification work should be done here first. After this simple classification, you should easily locate the problem. Let's answer what is the core value of an enterprise.

Is it a customer resource? How can we make money without customers? How to sell?

Is it product R & D? If there are not enough products, how can we sell them to customers?

Is it a good operating mechanism? How can we make profits when the cost remains high?

In fact, all the above are justified. The core value of an enterprise should begin with external competition rather than internal analysis. For example, if your company's current competitive pressure comes from the inability to promote new products, then customer resources are naturally a very important core value. Or your competitors always make very good products. For example, you need to consider whether your R & D can keep up. If your company obtains orders at a low price, low-cost operation is your core value. Otherwise, you will not be able to support it.

Each company has a different position, and its core value is naturally different. The same is true for software companies. IBM
The company's core competitive advantage is talent. The Core Competitive Advantage of Microsoft is the operating system.
Google
The core competitive advantage is network search.

I will briefly analyze our own company. Our company is an independent software supplier that supplies tool products to the construction party. Compared with our competitors, we have the advantage of playing a game in the country. That is to say, we have more regions and products than our competitors. I have more customer resources for the same product. I have more products to choose from for the same customer resource.

However, our company is currently conducting a strategic shift to promote enterprise-level information. At this time, our competitors will become different. Our competitive advantages have also changed to professional and in-depth industry advantages. In this case, if we want to use information technology to expand our industry advantages, it will certainly be good. However, it is still early to draw conclusions, because it is not suitable for informationization in any place to produce results.

What is opposite to the competitive advantage is to analyze our competitive weaknesses. These weaknesses may lead us to a complete loss of opportunity. It may also require the support of information technology. The biggest obstacle to enterprise informatization is the ability to customize the number of customers at the same time. This is the production capacity issue. It is also an operational problem. In addition, many people are involved. informatization has a certain significance in solving this problem.

Now we have encountered a problem. If our analysis targets all have some unfeasible aspects, how can we choose the next step? Select the next important one. Know the proper location.

By analyzing our company, we can find that the competitive advantage for the new market is not obvious, and for the old market, the customer is the biggest competitive advantage. The use of information technology to strengthen the advantages and effects of customers is a very good focus of information technology.

CRM will inevitably become the next information system that must be planned. Other companies should analyze the actual situation. Do not use others' experience easily.