What is the impact of Didi's takeover of Uber China?

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On the afternoon of August 1, the drop in the acquisition of Uber China was settled. The news after official and media official announcement, in addition to some analysts in the social media platform issued views optimistic about the merger behavior, there are a few netizens in the circle of friends worried that the merger will bring a travel market monopoly. After that, the drop official and easy to both issued a statement, the respective policies and attitudes elaborated, from the official statement of the two, Didi buy Uber China in addition to the temporary stability of the travel market, but also indicates that the travel market in the market innovation opportunities there is still a lot of room for development.

It is easy to get the brunt of the benefits.

This from the Didi acquisition Uber China revealed that the capital of the travel market is bullish, easy to drip in the mode and experience of differentiation development and so on can be spied. At present, for the Didi acquisition of Uber China, it is not all about market monopoly, but in order to facilitate the orderly development of the market, but also to the easy to travel eco-platform has brought new opportunities, which is the latter in this industry merger conditions to show the more competitive, Perhaps in the future will also become the driving the development of the travel industry new possibilities.

Didi buys Uber China, signaling a bullish market for capital

While there are a number of reasons why the media report Didi has bought Uber China, it is certain that there must be an investor's license (and perhaps even an investor-driven takeover strategy) behind the merger. As a leader in the travel market, the combination of Didi and Uber China has a very strong demand factor in terms of burning money subsidy stop loss and consolidating market share, so there is a very good reason for the merger--not only is the market share bigger, but also it is necessary to subsidize the money.

This merger of investment permits directly indicates that the value of the travel market is still well-maintained by the capital.

Capital bullish travel market, is the decisive factor to determine the market value, for the whole market environment, this merger behavior revealed the first point of view, is to prove the travel industry's value potential is still a huge message. For such a platform, such a positive message will bring easy to travel platform value assessment, so that it can be in the future development process to obtain more opportunities for market development. As a result, Didi's acquisition of Uber China proves that the capital is bullish on the travel market, and this message will undoubtedly enhance the market potential of the travel platform.

Is the travel market a monopoly? Easy to use eco-mode proves: No

After Didi acquires Uber China, many netizens worry that China's travel market will enter a monopoly stage, but in fact, this is too early to say.

On the one hand, China's travel market model is different, Didi currently does not occupy an absolute advantage in all areas of travel, it is not possible to temporarily complete monopoly of the market. On the other hand, the other travel platform outside the drip, in the business model and development characteristics also with the drip has different, this kind of differences in the industry development results, fundamentally determine the Chinese travel market will not tend to monopolize the possibility.

Easy to itself as an intelligent transportation platform, but its current development model is not a single travel service provider, but with the music vision of the organic integration, ecological and anti-way market development of the eco-travel platform. In the business model, easy to business model and drip and other travel platforms also have essential differences, such as easy to integrate the user, brand, traffic, hardware terminals, channels and other ecological elements, its competitiveness and resource advantage is the incomparable place of other travel platforms.

This from easy to ecological anti-pattern can be seen in the results-according to the data previously published by Eric: "The user's weekly use frequency is 11.33 million, is the Shenzhou car 1.2 million nearly 10 times times, more than Uber China 9.27 million." As easy to integrate into the increasingly sophisticated ecosystem, access to more marketing tools, but also to promote its performance continues to grow, continue to surpass Uber. "From this point of view, the easy to unique ecological model is not only the advantages of other travel platforms, and this ecological model in the future will also help to gain more space for development in the market."

Differentiation develops into a trend: easy to welcome new opportunities

In the business model, Didi buy Uber China also does not cause the absolute monopoly situation, for example, some travel platform in the detail, the subdivision domain experience innovation and the unique advantage, then essentially determines its own differentiated competitiveness, and this competitive advantage is the drop drops and other travel platform does not have the advantage. For example, easy to allow users to collect drivers and other intimate details, it is easy to travel platform of the unique core experience (other travel platforms because of the large amount of concurrency, so can not provide such features), this advantage will undoubtedly become easy to in the future, another core competitive advantage.

and easy to and Le Vision smartphone and other terminal equipment connection and integration, it is easy to the business model of the differentiation of development advantages.

These unique competitive and differentiated development advantages, will become the future pattern of other friends can not match and overtake the competition point, in the overall market environment, this differentiation can allow users to experience unique innovation, thus realizing the Platform development opportunity and word-of-mouth effect. From this point, the phenomenon of industry mergers and acquisitions drive other travel platforms to enhance the trend of differentiated development, will also become a new vane of the industry development.

Le Vision founder Jia Yueting Pavilion today on social media public Voice force is easy to: "The war is not over, ecological help to create higher user value and better service experience, easy to continue blindfolded run it." "After that, easy to the official announcement will continue to set off a new" rush back to the wave "activities, a comprehensive set off user feedback services.

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In addition to the easy incentives, Jia Yueting Pavilion also said, "We will not lie down into the industry before the second and the theft of joy, perhaps the next car battle has just begun." User value The first is Leeco DNA, we will always for the benefit of the user World War II, easy to will soon launch the history of the largest strength of the recharge activities, and look forward to it. "From this" battle polemic ", we see the Jia Yueting Pavilion for easy to support and confidence, at the same time as users we also look forward to the support of the music vision, easy to launch the" History of the largest force recharge activities "in the end will give us what kind of surprise.

As we all know, since last November launched the "100% recharge back to the present" activity, easy to create a history of the internet one after another miracle. After the "100% recharge rebate" After the curtain "ecological recharge", in addition to cash in the Lego Super hardware and eco-partner hardware, in a differentiated business model to make a further exploration. It will be easy to get back to the wave of recharge tonight.

Easy to already not a single travel platform, but in the integration of the vision of the ecological road to highlight the differentiation advantage, which is perhaps its greatest opportunity.

Finish

Zhu Yi, science and technology from the media, well-known opinion leaders.
: Izhuyi
Public Number: Zhuyiweixin

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What is the impact of Didi's takeover of Uber China?