What is the importance of pictures and text in a commercial web site?

What ' s more important to your Web site:pictures or text? If you have a ecommerce web site, you are need the answer to that question. Your profits depend on it.

Which content is more important, picture and text? If you have a commercial website, you need to answer that question, because it is related to the site revenue.

Over the years, we ' ve heard a lot's opinions on this topic. Some webmasters formed opinions through studying log files and conducting online surveys. Others relied on personal preference.

Over the years, there has been a lot of debate about this issue, and some webmasters have made their own points by studying system records, conducting online surveys, and others weighing the weight of the two according to their preferences.

However, Stanford University and the Poynter Institute, we now have some concrete o Design the most effective sites. The Stanford Poynter Project sheds light on how to site visitors spend time.

However, with the help of Stanford University, the Poynter Institute, we have carried out specific studies on how to design the most effective websites. The main problem we study is how site visitors browse the site.

Some'll find the results surprizing. Others would have their opinions confirmed. The Four-year study demonstrated that we online reading patterns are the precise opposite to our reading patterns Read newspapers or magazines.

Some people may change the stereotype, and some may stick to their point of view. Four years of research has shown that Web site users ' browsing habits are contrary to the reading habits of newspaper and magazine readers.

When we read print newspapers, we read at the breakfast table and in the coffee shop or on the subway. We Browse--a headline here, a picture there. We look at the pictures, then read the text if it interests us. People who layout print publications know this, and they design accordingly.

When we read a newspaper in a café or on the subway, we first read the synopsis, the title, the picture. We'll look at the pictures first and then read what we're interested in. The editor of the newspaper will edit the content according to our reading habits.

Many concluded that's same patterns would apply on the web. But it ' s not so. We do the exact opposite.

Many people think that web design can do the same, but the opposite is true.

Surfing isn ' t a casual activity, we do comfortably while waiting to the bus. It's something we do sitting in a chair staring at a monitor this isn to the friendly. Moreover, we ' re likely to being distracted by telephone calls, incoming emails and co-workers in the next cubicle.

Browsing online is not a comfortable and casual browsing behavior when we wait for a bus, but we need to sit on our chairs and stare at the monitor. While browsing, we may be disturbed by phone calls, emails or colleagues in the next room.

Online, we need to get the information as quickly as possible. We have straight for the text. The study found that surfers look in article text (92% of the time) and briefs (82% of the "time") and thirdly at Pho Tos. We read 70% of the article, as compared to the 30% we ' re likely to read from a magazine or newspaper. Then, when we ' re finished with the text, about 22% of US glance at the Web site ' s pictures.

On the Internet, we need to get the information as soon as possible and read the text first. The study found that site visitors first read the text content (92% of the time), followed by reading the summary (82% of the time), and finally browse the picture. We will browse 70% of the website text, but we will only browse 30% of the newspaper, magazine text content. After the text is browsed, 22% of the users will be able to browse the website images.

Banner ads and photographs attract more attention than artwork.

Banners and photos are more appealing to the user's attention.

Oddly, the study also showed that although only 22% of site visitors glance in pictures, 45% check out banner ads for APPR Oximately One and one quarter second.

Oddly, although 22% of Web site visitors Browse the picture, 45% of the users use only 1 seconds or 1 seconds and a half of the time.

Other miscellaneous findings from the study:

Other conclusions of the study:

1. Sports readers read more content than any other type of reader. Males and females read sports in equal numbers, but 11% of males ' read heavily compared to 0% of the females.

1. Sports News readers read more content than other readers. Men and women have roughly the same number of sports news readers, but 11% of male readers read them in depth.

2. Thirty-year Olds read more local content than twenty year olds or sixty year olds.

2. A more than 30-year-old reader will read more local news than a more than 20-year-old, more than 60-year-old reader.

3. Females read more local content than males.

3. Compared to male readers, the more female readers will have more local news.

4. Twenty-year Olds read more science and sports than the other age groups.

4. Compared to other age groups, more than 20-year-old viewers will read more scientific and sports information.

5. When reading online, we read serially. That's, we jump back and forth among sites, returning to the ones that interest us.

5. We can continuously read the content of the web, that is, we can continue to convert the site until we find the site of interest.

So what conclusions can we make from the Stanford poyntner Project?

So what conclusions can we get from this study?

I, we must consider that researchers studied the online behavior of a small group of Americans who routinely acc ESS News Web sites. More the determine whether the results would generalize to international readers, or to users of ECOMMERC e Web sites.

First of all, we must think that this study is only for a small number of Americans who visit the web regularly. It remains to be seen whether visitors from other countries or E-commerce site visitors will do so.