What is the internal chain of anchor text in website content?

Believe that each seoer is often to pay attention to a number of competitors site, it is not difficult to find those sites almost every content interspersed into a lot of anchor text links, more or even almost every Chinese words have anchor text links to point, so many sites will feel very inexplicable its mystery, A content with so many links, search engine can be included? Can you give a good rank? What are they doing this for?

In doing the station these years, found a lot of webmaster friends are think, in the release of the content of the time an article to bring in an anchor text link on it, this can be very good to upgrade our site keyword rankings, when we often publish content, are only the combination of their own site keywords to write the release, The idea tries to add the keyword anchor text to the website, if the article does not appear in the words of our website, it is not to do the chain, in fact, in a lot of times, these webmasters often ignore the anchor text within the chain of more role, not just to enhance the ranking of our site, For example, we are in the station of the article to connect each other, this can be very good for spiders to crawl our site to crawl, so that our collection of natural will be better, of course, this is only a number of benefits, the following author and everyone Thin Road.

(a) the guiding role, thus better to enhance the user experience.

From many well-known sites (such as: Sina, Tencent, and so on) we can understand that, every content on their website is edited by their editors, whether they are original or reproduced or pseudo original, but at least they can be seen from a great deal of content in the past, they spend a lot of experience on it, Because they cleverly in the user is prone to doubt or interesting place, have made this topic anchor text link, thus better to guide users to read their interest in the article. We all know that, with the search engine algorithm upgrade, user experience is now a search engine to give the site scoring an important standard, then the most intuitive judgment of the user experience is no doubt that the PV value of a website, when the PV value is high when then prove that the site is more popular with users, And for those an article content is always clean site, not in the important place to make any instructions and links to the site, search engine spiders crawl crawl when undoubtedly will also think that the content is copied from other sites, even if it is your original content may be so.

(ii) guide The spider crawling, better crawl so as to enhance the amount of collection.

From the beginning of 2012, after the big update, we can find that the article is the standard of the collection of Baidu increased, so the collection of the site is undoubtedly more to the webmaster attention. In particular, some new stations, included in the beginning is often very good, and after about one months, the search engine only give you a home page, like the author's two new stations are like this. Thus the author also spent a lot of thoughts on this aspect of research, why the search engine does not include my Site content page? After all, our content is false original, compared to any site in the same industry, the content is relatively good, so the author began to some good new station to carry out research and discovery, These sites, in addition to the template to set up some of the relevant recommendations of the column, and at the end of each article also added some relevant content of the recommendation, such as a website published content for the "2012 popular People" This topic, then, in addition to the ranking of these people ratings, Can also appear in the content of the popular names of the links to the link, our site related content introduction, so that not only to allow users to understand the further step to improve the PV value, and also let spiders crawl in the process, and again crawl to your site other content page, This is a collection of our web site is extremely beneficial, can be said to kill both birds.

(c) Effective promotion of the whole station weight, so that the article page ranking is also superb.

When our site has a reasonable structure of the inner chain, after the accumulation of time, it is undoubtedly the entire site link into a net, can be very reasonable to the weight of the site allocation, so you can avoid the same as many sites, some columns are very high weight, and some columns are not even the search engine included such a tragedy. So we can improve the weight of the entire site, it can be very effective to drive our site's article page rankings, so more and better to optimize some long tail keyword, so that our site's traffic has a great upgrade. Just like the author of a about entertainment site www.qqyjx.com is to do so, in fact, the weight of the main page is not good traffic flat, but it is because a lot of the use of a large number of article pages to optimize the long tail of keywords, and each optimized after the long tail of keywords are ranked Baidu home, and every day also adhere to do, so after the accumulation of time , no more than those do a lot of keywords site traffic, and conversion rate is much higher than those of the site, can be said to be a lot of benefits ha.

In fact, the site inside the Anchor text link optimization, I suggest you must be diligent, do not to save trouble, do not pay attention to do not even do, so that will only let search engine spiders feel that there is no need to give you too much weight. When someone else does a 10-or-a-dozen anchor text link, do not make this article is not conducive to the search engine included, in fact, as long as our site content reasonable to appear anchor text key words, and made the right point, this is not only conducive to the user experience of the site work, but also a good upgrade of the overall weight of our site.

This article by QQ Artistic Conception Xuan Stationmaster original share, reprint please specify! Thank you!