What is the weight of the site and how to improve the weight of the site?

What is the weight of the site?

Site weight, popular is the site in the search engine "mind" status, search engine to give the weight of the site, the site in the search engine status is more important, the site rankings will be better.

Site weight is the overall consideration of the site, and not equal to the single page of the keyword ranking, but the keyword ranking has an important impact. High weight of the site, not only in favor of the home page target keyword rankings, the long tail of the keywords are also easy to get a good ranking. Therefore, for SEO, improve the weight of the site is no more important things.

How to improve the weight of the site?

The following seonile will share with you, is our summary of improving the weight of the site 8 important strategies:

1. Site positioning. A website with unique value will always be welcomed by users and search engines, and site positioning is to make the site in the user heart and search engine mind to do something different.

2. Website content value. Adhere to the original content of the site is that we have been stressed, too much collection will often reduce the weight of the site. At the same time, it should be noted that the whole station content as far as possible and the theme of the site, pay attention to the content of professionalism and quality.

3. Website content update. Adhere to the content of the site updates, such as a daily update content, long-term adherence, will attract users and search engines more frequent patronize your site.

4. Create a blog. If the enterprise station, you can add a blog, the release of relevant content, and good anchor text. Blog is very convenient to interact with the user message, expanding the richness of the content of the site.

5. Create a forum. If you do is more competitive keywords, then you should create a forum, the Forum's information update is very large, in the Forum's important position to do the main domain name anchor text, very conducive to improve the weight of the site.

6. High-quality external links. In connection with strong websites to exchange some of the links, the more important aspect is by virtue of the quality of the site content itself, to attract users spontaneous links.

7. Do the basic elements of the website. Including, 404 error page, robots.txt, preferred domain, URL standardization, if even these details are not done well, it must not be worth the user and search engine trust. Therefore, to improve the site weight of the minimum, is to do these details.

8. Enhance PV. PV refers to users on the site after each visit to the number of pages, it is to evaluate the value of the site and user friendliness of the important indicators. PV high, indicating that the site to the user sticky strong, and by the user's welcome site, often help to improve the weight.