According to the research by the new competitive network marketing management consultant, website optimization is based on the rational design of Website Functions, website structure, webpage layout, website content, and other elements, this makes the website content and function forms the best effect for user friendly and easy promotion, and gives full play to the online marketing value of the website.
Website optimization design involves three aspects: User Optimization, network environment optimization (search engine), and website operation and maintenance optimization.
(1) User Optimization:
After the optimization design of the website, users can conveniently browse the website information and use the website services. The specific performance is: user-oriented, convenient website navigation, as fast as possible for webpage download, webpage layout is reasonable and suitable for saving, printing, and forwarding. The website information is rich and effective, this helps users build trust.
(2) network environment (search engine, etc.) Optimization:
From the perspective of promoting websites through search engines, the optimized websites allow the search engine to smoothly capture the basic information of websites. When users search through search engines, the enterprise expects the website abstract information to appear in the ideal position. Users can find the relevant information and be interested, click the search result and obtain further information on the website until they become real customers. The network environment is optimized in the form of: Suitable for search engine search (Search Engine Optimization), which facilitates the accumulation of network marketing website resources (such as link swapping and AD swapping ).
(3) Optimization of website operation and maintenance: website operators can easily perform website management and maintenance (daily information update, maintenance, revision and upgrade), which is conducive to the application of various network marketing methods, and can accumulate valuable network marketing resources (obtain and manage registered user resources ).