What is Google optimization and how to balance Google's tuning of reference strings

1, what is Google rankings optimization
Google rankings optimization is actually part of search engine optimization, also known as Google's left ranking optimization. Designed to optimize the natural rankings on the left of Google search results. The effect is that by optimizing the rankings on the left side of Google, your site will be ranked even more in front of you, making it easier for Google users to find. Google ranked optimization is different from the right bidding rankings, Google left the ranking relative to the right more credibility, because its ranking depends on the Google algorithm and the structure of the optimized site. Compared to the right side of the advertising is cheaper, better. Google optimization relative to Baidu rankings more stable, search results can not be human intervention. Google ranked optimized input-output than other search engines more reasonable, long tail keyword support better, the site optimization effect better.
2, why choose Google Rankings optimization
Search engine for the site is the most direct source of customers, and so far on the internet than the best way to promote the input-output website. For a newly optimized new site, nearly 90% of the site's customers visit are from search engines, because the search engine algorithm differences, often from Google search engine for the site to bring more traffic than other search engines, higher quality, so Google ranked optimization work is very important. Google's left ranking optimized input-output ratio is the best, but also cheaper on the Internet to promote the way. Through search engines to search and enter the seller's website, can bring high-quality customers for your site, so Google's left ranking optimization is currently the most effective and cheapest way to promote the site. Because Google's left ranking algorithm in all search engines is more advanced, so when we optimize the ranking of the site, will be in addition to Google search engine outside more optimization results, other search engine rankings will also improve. Compared to the search engine on the right to pay rankings, Google ranked optimization more inexpensive, a lifetime of investment, no need to increase the monthly advertising costs and worry, so Google ranked optimization is the best embodiment of customer value of the site to promote the way.
3, why choose Cuteseo to provide Google ranking optimization services
From April 2003, Cuteseo received the first Google rankings optimization commissioned so far, we have hundreds of customers at home and abroad to provide Google rankings optimization and website optimization services. Strictly implement the Google Webmaster Handbook, from the user needs, to provide customers with safe, efficient Web site optimization services. To optimize the service for Google rankings, we pioneered the website industry optimization standards and implementation rules, and in many years of optimization services have been recognized by customers and consistent high praise. At the same time Cuteseo long-term commitment to Google rankings optimization and other search engine ranking algorithm research, to provide customers with professional Google ranking optimization services.

Recently, Google has modified the reference string. Brett Crosby, marketing director of the Google Analytics team, posted a blog post site optimization service detailing the upcoming new URL format. He searches for "flowers" as an example, explains the changes to the URL format, and clicks to your site from the Google search results page: Before modifying, the URL is this: Http://www.google.com/search? Hl=en&q=flowers&btng=google+search and modified, the reference string becomes this: Http://www.google.com/url? Sa=t&source=web&ct=res&cd=7&url=http%3a%2f%2fwww.example.com%2fmypage.htm&ei=0sjdsa-1n5o8m _qw8dqn&rct=j&q=flowers&usg=afqjcnhjxsuh7vw7oubpao3tzozz-f-u_w&sig2= X8UCFH6IOPTNWMVGMULQFW when he talked about string tuning, he said several important questions:--at the beginning, the new URL will only appear in a very small number of searches;--this modification will only affect the organic search reference, because the paid search reference is handled differently;-- It is unclear whether Google will use the modified URL for a limited period of time.
Look at the new reference URL above. The parameter "cd=" in the string is interesting. It can change the way you analyze, understand organic search and validation opportunities to improve your search engine optimization and maximize the impact of your search.
After a study, Google confirmed that it was now sending ranking data through a reference string. Now, it looks like it's not a big adjustment, but it shows how vocabulary analysis and understanding of search engine Optimization rankings and how your site's traffic performance is. Does ranking number one drive more traffic? Will the fourth rank push the highest average order value? With this analysis, you can maximize search and network analysis, understand the effectiveness of organic search lists, and so on. Therefore, you don't have to look at the "flower" word on your site, but you should understand the expression of the word "flower" when you are in the primary search results. You may also look at the search references to analyze the difference between the third rank and the four, four, and six rankings.
Recently, I spoke with Rich Devine, head of search marketing for our advertising agency, to analyze its latest developments and its impact on online marketers.
Q: What is the significance of this change for search engine optimization professionals?
A: It is of great significance. It can provide more effective and accurate keyword research and orientation, and can also predict and evaluate the impact and performance of single keyword optimization efforts.
Q: Can't you see what kind of serp users are referencing?
A: Of course you can. Google sends keywords and serp pages. The number of Web pages, for us is not very useful, because the first and seventh ranked the performance value is very different. It's like putting LeBron? James (LeBron James) and Adam? Compared to Morrison (Adam Morrison). They all played in the NBA, but Brown was divided into 28 points, and Morrison was divided into 4 points. They can't compare.
Q: How do you use this kind of information?
A: Using special ranking data, you can accurately associate individual keyword rankings with a single keyword performance. This is important for evaluating current keyword value and keyword performance improvement notices.
　　If I focus on optimizing the vocabulary, the monthly cost is 500 dollars, ranking fifth. After trying, the ranking went up to third, my monthly fee will reach 2500 dollars, so that performance will increase by 500%. Imagine, fifth and third, how much is the impact on your site? If I associate rankings with revenue, I might prioritize optimization. I will focus on and prioritize the prime task of Brown's keyword optimization, so I'm not going to spend time on the optimization of Morrison's keyword.