What kind of website is a Web2.0 website?

Web is a word that has been very popular since years. People in the Internet industry will see the news of Web2.0 almost every day, and be "instilled" or "instilled" by others about the concept or theory of Web2.0. Here we will not discuss the profit model of Web. There are too many arguments about it. What is the profit model, maybe it will be discovered in a while.

What exactly is Web2.0? If we say that a website is a Web website, what key characteristics should it have? Which website in China has the characteristics of Web2.0?

We believe that the core of web is the user's "participation". It is precisely because of the user's participation that further "interaction" is triggered ", this laid the most fundamental foundation for information accumulation and dissemination explosion.

　　1. Introduction of Web2.0 concepts

The concept of "Web 2.0" came from the brainstorming sessions at Tim O's Reilly and medialive International, Dale Dougherty, Web pioneer and O 'Reilly VP, as a new business concept (attitude), Web2.0 has some characteristics of this concept (attitude), which reflects the following seven points:

1. Works as its own platform/runs on its own platform

2. harnesses collective intelligence/leverage collective wisdom and capabilities

3. Treats data as the next Intel Inside/data information is the next "Intel Inside" (that is, the data and information provided by users are represented as an important core like a chip)

4. Promises the end of the software release cycles/end of the software release cycle (that is, it does not constrain the development and upgrade of the software due to the inherent update or upgrade time)

5. Demands lightweight programming models/lightweight programming model (that is, the development cycle is greatly shortened by taking the existing success mode as much as possible for technological upgrades and advances)

6. Places software above device/software (Program) is designed beyond a single device (that is, building a software program platform is more important than any single hardware device)

7. Promises rich user experience/brings users the most abundant experience

In view of the current situation of the Internet in China, we believe that the most important aspect of Web2.0 is the following: Internet user participation (including active participation in the release of information, content construction and function improvement) the sound guidance of Internet platform workers, the energy from every user, promotes the further development and continuous improvement of the platform.

　　2. Match the unique symbols of the WEB Website

A website built and operated based on the concept of web should have the following obvious characteristics according to the current situation of the Internet development in China. This is also the most critical point in determining whether a website is a WEB Website:

1. Its website platform should have at least tags (user-defined information classification/grouping tags) and RSS (providing information aggregation functions );

2. The website should have at least 80% of the content from UGC (User Generated Content translated as "User original content "), that is to say, more than 80% of the content and information of this website are provided by the user's participation and the user's initiative, rather than through a large number of reposts and connections; in addition, less than 20% or more content is controlled and published by website editors;

3. website administrators seldom publish their content forcibly. After the platform is set up, they guide UGC content and make changes. It can be understood that a website manager builds a stage, and the content of a singing scene is determined by the persons involved in the stage;

4. The promotion and dissemination modes are dominated by the communication between users. during the use of the products, users are encouraged to spread among user groups; the interconnectivity between its main products will be important, and the product viscosity should be large enough;

5. The main profit model of its website should be based on the energy released after the above UGC content and mass aggregation of information, whether it is online advertising, sp value-added services, or other charging modes, user information on this platform needs to be detonated;

Based on the above points, especially the first and second items, users can objectively determine whether a website is a web site of web. Instead of letting a CEO say that the website he runs is a Web 0. 2 website. Of course, the tag here should be the information tag of the user's own regulation, rather than the tag added to the article content for content editing by website editors, it becomes a key word rather than a tag in the real sense. RSS can also be edited on the Internet as an integration tool for a large number of non-user original information. This is not in line with the concept of web. You must note that you cannot have a different understanding of the first criterion mentioned above.

　　3. Which websites are Websites of Web2.0?

I believe that readers can clearly determine which website is a Web website. What users need to distinguish here is that a channel or product in a website has the characteristics of Web2.0, and does not mean that this website is a web site of Web2.0.

Example: Sina's blog is doing well. many well-known people are posting on Sina's blog. It can be said that Sina's blog is a typical product of the Web2.0 concept, rather than xinlang's Web site. Recently, I saw an Internet Association and idgvc release of the 100 Web list, And ixun ranked second in the Web list. However, the vast majority of the content of Hexun was reposted or edited by the website, although it has RSS functions and blogs, Hexun is definitely not a web site of Web2.0. The objective evaluation of such websites is that a product on their websites is designed, developed, and operated based on the concept of Web2.0.

In fact, whether it is Web2.0 or web1.0, or in the future there may be a new concept of WEB3.0--WEBN.0, user experience is the most important. As the Internet is further recognized and familiar to everyone, more and more people will provide information for the Internet, and they will feel full and self-fulfilling as they participate in the provision of network information. The development of any website and the expansion of its scale must note the user's feelings and experience at this point. No matter what time it is, losing the user means losing everything. Blindly positioning yourself as a Web site operator of the Web website may be worried about positioning your website as a web3.0 website one day in the future.

Editor's note: in fact, it is not necessary to divide web 1.0 and Web 2.0, just as it has never been discussed in the early stages of reform whether it is a surname or a surname club, what we need to think about is how to provide our service information to people who need it more conveniently through this network. the Internet is a good person !!

 

SNS: Social Network sofwaret, a social network software. Based on the six-degree theory, it expands its network of contacts based on friends. In addition, you can expand your network of contacts without limit and get help from them whenever necessary.

An SNS website is a website established based on the six-degree theory to help you operate your friends in the circle of friends.

6-degree Relationship Theory: Stanley Milgram, a famous American social psychology, first proposed in 1960s that he wants to meet any stranger in his interpersonal context, A maximum of six friends can achieve this goal. That is to say, you want to know a person, ask a friend to find someone who knows him, and there will be no more than six people.