What should be considered in the new station optimization

A site optimization is good or bad, often from the beginning of the construction station optimization details can be seen. Many friends in the optimization of the site, do not know the new station optimization should pay attention to what aspects, that the new station optimization is nothing more than to send articles, hair outside the chain.

Therefore, this article will start from my point of view, and you talk about the new station optimization should consider what factors?

First, the website to optimize what word?

Do search engine optimization, optimize what is, of course, the keyword. Before the optimization has not determined what your website keyword is, then you pay the labor will be paid? Therefore, the key is to analyze the core keywords, as well as the site's long tail keywords, it is best to use the form to organize. For small and medium-sized enterprises, each core keyword can be given to each employee, and then by their long tail word expansion, which is also beneficial to the optimization of the work is harmless.

Second, the website framework to be made what look like?

The framework is like the structure of the House, determine the site of the column, and each page of the plate can express what, the search engine and users will have a good experience. For example, our common enterprise-type website, basically will have "about us, product center, news, customer cases, contact us" and other columns, in fact, this is the simplest column settings, but often can also show the Customer Care column, some columns can be deleted, do not superfluous.

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Third, the content of the website should be perfected as soon as possible

Why should the content of the website be perfected as soon as possible? Because some friends use the off-the-shelf program, in the site's source code, the robots of the station program is basically open to search engines, shielding is just some of the core code in the program, prohibit search engine crawl. Some friends in the construction station, may not notice the robots settings, while doing the station, while modifying, while doing optimization, resulting in a snapshot of the site is not over, may have friends of the site a few days on the collection, but a month or two Baidu snapshot is just beginning to build the site content. Recommended to have the ability to do a good job on the local site, some are set up, then the site on-line.

Iv. website Optimization Keep Update frequency

Before, I have done a test, a fixed period of time to update the station in the article, updated after a period of time as long as the new article, it will soon be included. For the new station, Baidu just start will not put the site page out, just give you in the search results show a home, so take advantage of this interval, must enrich the station content, not notwith two days, have time to do update news Update news, or add new products.

V. Use of optimization tools for data analysis

As long as I do stand or help other friends to do optimization guidance, I advocate they must learn data analysis tools. such as Baidu Webmaster tools, webmaster statistics tools, ranking tools, and so on every day to see your website data where there is any change, the customer is based on what words into your site, this can be a great help to your site promotion .

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These five points, is I do site construction and optimization of the first factor, several attempts should say the effect is also good, at least to ensure that the site optimization prior to a very good growth environment, if you do the website promotion and operation of what still, welcome to add!

What should be considered in the new station optimization