Www.111cn.net ranking drop analysis of reasons for downgrading

Next let's take our http://www.111cn.net for example, do SEO who don't want their website ranking better and better, there are more and more keywords can rush to Baidu homepage, so every day hair chain, every day to do updates, links to friendship every day ...... You can think of all the tricks you can think of, and you can think of anything you can't think of. It's just this greedy idea that sometimes it's impossible to send your website back. My stretch marks stand is an example. It was originally good, and the rankings fell sharply overnight. Dozens Of keywords could not be found when they fell, and the traffic also disappeared instantly.

There must be a reason for downgrading a website. Since a problem has occurred, we have to work hard to find out the problem. We cannot fall down here this time and continue to fall down here next time. Therefore, I want to analyze the reasons for downgrading the website and some of my experiences and lessons. I hope to give you some inspiration and avoid making such mistakes.

1. Out-of-date links

I always felt that my friendship links were not very powerful, and there were not many links on the website. So I added a few QQ groups with medical links a few days ago, and the group was still pleasantly surprised when they arrived. Wow! With so many high-quality links, they have a lot of external links and excellent rankings. This time, they don't have to worry about finding a link. Therefore, there are 15 links in two days. Although, at that time, I thought that friendship links could not be added too much, but I thought that my website was also an old site, so I had to have weights and content, adding a friendship link should be fine. As a result, all the links are the same PR, even higher than my PR, and the homepage is ranked. At that time, I thought, maybe several days, another bunch of keywords will be rushed to the Baidu homepage!

On the third day after the link, I found that some keywords fell to the second page, because it was not a wide range of words, so I did not care too much. However, after the link, the ranking of ALX in the world and in China is rising every day, from 1.1 million to 0.96 million. The ranking of ALX also reflects the quality of websites to a certain extent, I think friendship links have taken effect, so I haven't found the seriousness of the problem at this time, and I am still thinking about the good.

2. An incorrect jump address

We all know that Baidu and Taobao are competitors. Many people think that Baidu, which has a large number of Taobao addresses on the website, will not like it, but will also spread the weight of the website, including my opinion. Therefore, many Taobao customer websites have their Taobao addresses (s. click address) are Redirected. Most of the operations are to create html files under the root directory of the website, put a piece of code + taoke address in it, and create an html file for each taoke link, after the link is exchanged, I am also confused about all the websites. the slick link has been changed to the html address in the jump site. Although, s has not been changed before. the slick address and website rankings are not lost, but I think this change should be beneficial to the website, because the changed address is changed to http: // www. ***. com/tk/top1.html is the link address of the intra-Site Directory. The addresses are concentrated under a website and are not exported. Is the website weight concentrated? That's what we thought at the time, because many sites did this.

After another two days, in the fourth and fifth days after the link exchange, several keyword rankings were also lost, and the previous several words were not restored. I thought it was just because Baidu hasn't adapted to the new link. It may take a few more days, because snapshots are still updated every day, so I am still comforting myself, it may take several days to restore the ranking.

However, as early as this morning, the problem was serious, and almost all the monitoring keywords were not ranked. The word "how to eliminate stretch marks" had been in the top three places, now 47 people are lost, and the "remove stretch marks" has been ranked at 1st, and now 62 ...... Dizzy ~ Almost no words were found overnight, and the severity of the problem was realized.

I believe that friendship links are the main cause of downgrading, and there are too many links at a time; in my opinion, the redirection address is not the main problem that leads to permission downgrading. The main problem is that we should not have done a lot of friendship links during the same time period, but also changed the Taobao address of the whole site, when the two are put together, Baidu becomes more sensitive. I may find that I am cheating, so I am downgrading the right.