Zhong Zhixin: Talking about the position of the long tail key words can't be neglected

Do search engine optimization of copper must know, keyword selection is the first step to optimize the site, select the key words to choose some of the higher conversion rate, targeted keywords, that is, long tail words, and long tail words are better to do rankings.

For example, in the case of SEO, when we want to do a site on SEO, the target keyword do not locate "SEO", the word competition is too fierce, unless you are a lot of resources, otherwise want to do it very difficult, now most students are more commonly used are local +seo, This may have been a better time, but now it seems like the competition is pretty intense. In fact, you can also subdivide a little, such as you are more familiar with which industry SEO, for example, familiar with the hospital industry, you can be: local name + Hospital SEO, so in fact can also, of course, there are many such words can be, anyway, as far as possible, this target crowd is more accurate, and optimization of the difficulty is relatively small. Long tail keyword is more suitable for the new site.

Long tail keyword is not only home can do, content is also can do, we in the content of the writing process, should try to integrate some key words, but must be natural, do not affect the user's reading. For example, the content of the article is how to handle the will formalities, in the content not only to highlight a processing and procedures and other key keywords, it is best to try to find ways to combine relevant keywords, such as law, Commission, witness and other related words. There is probably a long tail keyword that the user searches for these related keywords and then finds your Web page. It depends on the ability to write.

The role of long tail words can not be underestimated, although there is no main keyword so many people search, but as long as the long tail of every inside page, that flow naturally comes, even if each page only one or two people can search, that if you have 10,000 pages, then there are ten thousand or twenty thousand of people flow, the key to see the implementation of the power. Just like Sina, Sohu, NetEase, Tencent these four portal stations, each of their long tail words are doing very well, it is said that they rely on the page to hit the flow far more than the first home to bring a lot of traffic.

Long tail of the conversion time is short, why so say, general search long tail is very urgent need of some dongdong. Also said SEO this word, search SEO people may be want to know what SEO is, or want to find SEO training, or to find SEO learning forum, etc., not sure by search SEO this word to what people need. If it is to do SEO training industry, then you can do this keyword, then the search for people who are sure to want to learn SEO, can even be subdivided, such as you are mainly in Shenzhen training SEO, that can do SEO training in Shenzhen, so the user is bound to want to learn SEO, and is in Shenzhen. Is this more accurate to find the target user group?

Anyway, long tail word benefits a lot, and long tail words can also drive the ranking of the main keyword, I believe we are also aware of, in this do too much explanation. The above is my words to the long tail of some ideas, we teach each other.

This article comes from Zhong Zhixin's blog: http://www.zhzhxin.com/post/40.html