Zynga Data Analysis

Zynga's data analysis system can design several different versions of each updated content, push them to different user groups at the same time from the background, and send the data statistics back within one hour, in three cases, the user's usage frequency and proportion, changes in the payment or promotion effect of viruses, and so on are obtained, based on the test results and preset judgment criteria, a better solution is automatically selected and updated.

 

Experience can only be a direction. Every technology company has a technical master. However, Zynga's way of thinking is not just a head shot. Based on experience, whoever has a higher level will be able to grasp the overall situation, and experience and data will be combined at the same time. Games are new, and experience can only specify one direction for developers. However, when there is experience, how can we take this path? We want data to tell developers. Experience is vague, and every user may feel different at different times. Therefore, our optimization is continuous, and the speed and depth of optimization exceed that of any competitor. That's why all Zynga's games can be very large and sustained. 

 

"Data is not all about Zynga, but creativity is also essential. Data is available only after the game goes online. Before going online, we need some real experts to guide the content and strictly control the process ", "Many game designers of Zynga have over a dozen or even 20 years of development experience, so we are very demanding to recruit people."