360 of the smoke, how to move forward on the search

Today, Baidu for 360 of the containment can speak of madness, from years ago to years later, the action is never stopped. Because in the current search engine industry, the only way to bring direct competition is obviously only 3,601, and its advantage in the mobile field is to let it tremble, so in Li's view, with 3721 genes 3,601 must be curbed, otherwise Baidu will not be a good day in the future. Then Baidu (hereinafter referred to as BD) for 360 have moved what brain?

2012 years later, Baidu unexpectedly launched the antivirus software, named Baidu Antivirus 2013, although only for overseas markets, but this step into the security field, the 360 chassis challenge, but also give each other a containment signal.

Then, February 6, 2013, BD pioneered a shopping vertical search, more than the later well-known Aliyun search a few weeks earlier, and this product on the line is the electrical business industry to continue to explore, but also to 360 in the vertical search field development of a volley.

About two weeks later, that is, February 19, BD launched the green Luo algorithm, determined to combat the link market, and in this blow, Ali slightly, webmaster home and many other well-known link trading site was also cleaned, which let the industry and abroad have felt the intention of BD rectification. And its information has been 360 of the criticism, and this adjustment is also the improvement of their own business, but also to Zhou T Big Mouth comeback.

3 days later, the industry is rumored BD will acquire UC excellent technology. Although the official platform has not been recognized by both sides, but the deal is still more or less revealed that Baidu wants to do a good job on the mobile platform, and the previous purchase of snacks and other products just illustrate this point. If the deal is eventually formed, then on the mobile platform, Baidu's voice will be further increased.

February 25, BD finally has been criticized for the medical search field to make adjustments, officially announced with the state Food and Drug Administration to reach strategic cooperation, and access to the FDA's own database, improve the authenticity and professionalism of the drug keyword search. Let the brand image has been further improved.

About a day later, the famous media "Daily Finance report" exposed 360 of the internal operating model, with extremely professional text to read to the reader 360 is how to steal user data process, and this message once reported, immediately caused the user greatly response, so that more small white users began to worry about their choice, The negative news was also a huge blow to the 360 share price, which fell 15% per cent on the day.

March 15, once again to the medical treatment, users in the search for the key words, the encyclopedia entry position, from the previous natural ranking forefront, directly into the right to promote the first place, and increased the number of XX hospital XX physician keyword, added to the entry of their own professionalism and credibility.

March 16, when I went to edit the encyclopedia entry on the National Taiwan wine, but was told that the level is not enough, carefully read after only found that the encyclopedia in 36,000 immediately after the line to increase the editorial audit threshold, in some specific industries, only a certified or a high level account to edit the entry, The move is also a challenge to the 360 editorial quality.

Above are Baidu for 360 of encircle, we see is not particularly enjoyable, Baidu for 360 can be said to be painstaking, can say in the domestic search industry, in addition to 360 no one can get this treatment of Baidu, then in Baidu Squeeze, 360 should seek what opportunities to develop it?

I think 360 first should do is to effectively exclude everyone for their own security concerns, the appropriate publication of the principle of work, but also the public a reassuring platform, which for their future development is crucial. After all, there are too many questions about 360 security products, this is a bad thing for a company that is committed to the development of the field, so it is important to re-establish a good image, as if it were recently reported that 360 invested nearly 50 million in CCTV advertising, which is a good example, 360 now understand that When you set fire to others, be careful not to get burned.

Second, 360 need an ally exists, because Baidu's strength is too strong, and 360 want to rely on their own tenacity to kill Baidu, basically is impossible, in such a case, looking for a partner, is the resource savings, but also a kind of pressure on Baidu. and Baidu and Jinshan and other companies have reached the intention of cooperation, is 3,601 steps early, so 360 to play enough attention to effectively in the Baidu block market, to find a common interest in the cooperative ally, and Sogou is obviously a good choice. In February, Zhou had found Wang Xiaoquan, and it seemed that 360 had realized the importance of one more friend.

Then, is to continue to open the platform, improve products, after all, only good products can be more users know, and now the entry-level users become very few, we can tell which products are really suitable for themselves, so Zhou T must devote enough energy to research and development, not quarrel.

Then "use" the grassroots webmaster, do a good job with our relationship, because the grassroots webmaster is the most serious group of Baidu, we do not have the money to do the bidding, only through optimization to achieve the ranking we want, but a careless will be dubbed "optimization" of the charges, keywords and rankings plummeted, And the Alliance advertisement also exists many unfair, everybody also knows, even some stationmaster tool, also not all to the ordinary stationmaster opens, these some drawbacks are 360 to seize the customer resources the best entry point, because we grassroots also need a fair competition environment.

Above is only the National Taiwan wine stationmaster http://www.qiangmang.com own idea and view, everybody see IS, also welcome reprint and give the link, thank.