Blog website "Money" Way _ website operation

While blogging can attract a lot of eyeballs, it's not enough to turn the commercial value of the new Internet concept into real money.


The 2005 is the Web2.0 concept with blog as the core of the day. Blogs, podcasts, SNS, RSS and other concepts are hype to the peak. Gavin Ni, founder and chief executive of the company, said in 2006, the blog site will find the right business model and start to have a real stable income. At the beginning of the 2006, the blog has grabbed the Lantern Festival and Valentine's Day, two of the most special days of the beginning of the new Year. On the night of the Lantern Festival, the entertainment industry star Xu Lei posted on her blog article "Forget missing Valentine's Day", so that the blog has been the focus of attention to break the 10 million-point hit number mark, become China's first click to break through tens of millions of personal blog. On February 14, and pick advertised on the personal blog of Hongbo, editor-in-chief of the It writing community, to promote the concept of personal portals and recruit Web2.0 developers, the first time China has ever advertised on a personal blog. Advertising Blog Profit model finally has a real sense of practice.

Is the advertisement in the personal blog, is really suitable for the blog business model? Did the blog site really have a steady income from now on? I think that blog can attract a lot of attention, but not enough to let the new Internet concept of commercial value into real gold and silver. What's more, the blog's profit model remains a bottleneck in its development because it is still unknown whether a blog full of advertisements can attract enough users to click on it.

Chinese bloggers are struggling to find a way to monetize their blogs: the beginning of the creation of the blog to determine the advertising, wireless value-added and other profit models and the traditional portal no difference, and the blog itself is no contact; After the blog launched the Bo Search, in the competition with professional search engines slightly thin, and ultimately did not realize the breakthrough profit model. In fact, the foreign Internet giant's blog service has not achieved a separate commercial model, Microsoft's MSN space, Google's blogger.com and other blog services are in the business model of exploration. The Giants are still using blogs to attract and retain more users, and to tap into the value of users from other angles.

The key issue is that giants with powerful resources are not worried about the benefits of blogging, but Chinese xingdong are relying on blogging for business value to survive. I believe that the so-called "second-generation blog" mobile blog can really achieve at any time, the free blog proposition, nearly 500 million of mobile phone users will also become the source of hope for the development of Mobile blog. In addition, the Korean Race My network will blog and SNS combination, will blog business value through E-commerce sales virtual goods and other ways to achieve the business model is also worthy of China's blog site for reference.

Compared to foreign bloggers mostly have strong backing support, China's blog sites in the situation alone, do not combine other business, simply rely on blogging to achieve commercial operation, "money" scene is not very optimistic Ah!