Creative design Techniques 14 points

Design

1. Direct Display method This is one of the most common uses of a very wide range of expressive techniques. It will be a product or theme directly displayed in the advertising page, full use of photography or painting skills such as the realistic performance of the ability. Fine carved and focus on rendering the product's texture, shape and functional use, will be exquisite texture of the product presented, to give a realistic sense of reality, so that consumers to promote the product of a cordial and trust. This technique as a direct product to consumers before, so pay attention to the picture on the combination of products and display angle, should focus on the product brand and the product itself most easily touched the heart of the site, the use of shade and background to foil, so that the product exposure in an infectious space, This can enhance the visual impact of advertising screen. 2. Salient Feature method To seize and emphasize the distinctive features of the product or the subject itself in a variety of ways, and it is clearly displayed, these features placed in the main visual parts of the advertising screen or to foil processing, so that the audience in contact with the words of the moment that the scene quickly feel, to its attention and the emergence of visual interest, to stimulate the desire to buy promotional purposes. In the advertising performance, these should focus on highlighting and rendering features, generally by the unique characteristics of personalized product image special ability, manufacturer's corporate logo and product trademarks and other factors to decide. Highlighting the characteristics of the technique is also commonly used by us is very common expression techniques, highlighting the theme of advertising is one of the important means, has the performance value can not be ignored. 3. Contrast Foil method Contrast is one of the most prominent expressive techniques in the art beauty which tends to conflict of opposites. It puts the nature and characteristics of the things depicted in the works in a sharp contrast and direct comparison to show that, through the contrast between each other, from the difference between the present, to achieve concentration, simplicity, twists and turns of the performance. Through this method more clearly emphasize or hint product performance and characteristics, to consumers with a profound visual experience. As a common and effective means of expression, it can be said that all arts benefit from the comparison of expression techniques. The use of contrast, not only to enhance the advertising theme of performance, but also full of interest, expanded the appeal of advertising works. Contrast the success of the use of manipulation, can make seemingly ordinary image processing implies a wealth of meaning, showing the advertising theme of the different levels and depth of performance. 4. Reasonable exaggeration method To deepen or enlarge the understanding of a particular aspect of the quality or character of an object advertised in an advertisement, by means of imagination. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this method, we can emphasize or reveal the essence of things more clearly and strengthen the artistic effect of the works. Exaggeration is generally the novelty of the change, through the fictional characteristics of the object and personality of the United States and exaggerated, giving people a taste of novelty and change. According to the characteristics of its performance, exaggeration can be divided into two types of form exaggeration and expression exaggeration, the former is substandard goods of appearance, the latter is implicit modality substandard goods. Through the use of exaggeration, the artistic beauty of advertising has injected a strong emotional color, so that the characteristics of the product distinctive, prominent and moving. 5. Small law In the advertisement design to the stereoscopic image carries on the emphasis, the choice, the enrichment, by the original imagination grasps one point or a partial to concentrate the description or the extension enlargement, in order to express the subject thought more fully. This kind of artistic processing with a point of view comprehensive, small, never all to the whole expression technique, to the designer brought a lot of flexibility and infinite expressiveness, at the same time for the recipient to provide a broad imagination space, get vivid appeal and rich association. The "small" in small is the focus of advertising picture description and the center of visual interest, it is not only the concentration of creative advertising and hair, but also the designer of the arrangement, because it is not the general meaning of the "small", but small in the large, with small wins the high degree of refinement of the product, is the deliberate pursuit of simplicity. 6. Using association method The psychological phenomenon that conforms to the aesthetic law. Through the rich association in the esthetic process, can break through the space-time boundary, expands the artistic image the capacity, deepens the picture the artistic conception. Through Lenovo, people in the aesthetic object to see themselves or related to their own experience, beauty often appears particularly strong, so that the aesthetic object and the United States Microsoft Company to merge into one, in the process of producing Lenovo aroused the aesthetic resonance, the intensity of its feelings is always intense and rich. 7. A humorous approach The humorous method is refers to the advertisement work to reproduce the comic characteristic subtly, grasps the life phenomenon the locality the thing, through people's sexual dedication, the appearance and the behavior certain laughable characteristic manifests. The expression of humor, often using interesting plot, ingenious arrangements, the need for certain things, unlimited extension to the extent of the comic, resulting in a full of fun, amusing and intriguing humorous mood. Humorous conflict can be unexpected, but also in the sense of the artistic effect, hook to arouse the viewer's knowing smile, in a unique way, play the role of artistic appeal. 8. Borrowing figurative method The analogy method is refers to in the design process chooses two to be different in this copy, and in some aspects of something similar, "to this object metaphor", the metaphor of things and themes have no direct relationship, but at some point with the theme of some characteristics have similarities, so you can exaggerated, carry out extension transformation, get "tactfully" The artistic effect. Compared with other methods of expression, metaphor is implicitly concealed, sometimes difficult to glance at, but once understood its meaning, can give a meaning endless feeling. 9. The Act of Emotional support The most direct effect of artistic appeal is emotional factors, aesthetic is the subject and beauty of the object of the constant exchange of feelings to resonate with the process. Art has the characteristics of conveying feelings, "touching the Heart, Mo First in love" This sentence has shown the emotional factors in the role of artistic creation, in the expression of the emphasis on the choice of emotional content, with a good feeling to foil the theme, true and vivid reflection of this aesthetic feelings can be achieved with emotion, to play the art of infecting people's power, This is the modern advertising design of the literary focus and beauty of the artistic conception and taste of the pursuit. 10. The Suspense Arrangement Act In the performance of the trick, the distribution of suspects, so that people on the advertising screen at first glance puzzled, causing a suspicion and tension in the psychological state of the audience in the psychological waves, resulting in exaggerated effect, driving the consumer's curiosity and strong move to open a positive thinking association, Cause the audience to further find out where the advertisement is strongly desire, and then through the advertising title or text to the theme of the ads, so that the suspense can be lifted, leaving a memorable psychological feeling. Suspense has a very high artistic value, it can deepen the conflict, attract the audience's interest and attention, create a strong feeling, produce fascinating artistic effect. 11. Choose Idol Method In real life, people have their own objects of worship, admiration or imitation, and there is a desire to be as close to him as possible, so as to obtain psychological satisfaction. This kind of technique is aimed at people's this kind of psychological characteristic use, it grasps the people to the celebrity Idol admires the psychology, chooses the audience to adore the idol, with the product information conveys to the audience. Because celebrity Idol has a strong psychological appeal, so with the help of celebrity Idol, can greatly improve the product's impression and sales status, establish the credibility of brand name, produce ineffable persuasion, induce consumers to the advertising of celebrity idols praise the attention of the product to stimulate the purchase desire. The choice of idols can be soft and romantic super actress, the temperament of the world's most famous male absorption star, but also can be famous for the world-famous sports men and women masters, others can also choose political dignitaries, celebrities, art Masters, Battlefield Heroes, handsome and beautiful women. The choice of idols and advertising products or services in a consistent character, otherwise it will give people a sense of far-fetched, so that people in psychological rejection, so that can not achieve the intended purpose. 12. Xiequ Imitation method This is a kind of creative approach to metaphor, do not imply the use of new and old way of borrowing, the world is familiar with the general public paintings such as art and celebrities, such as xiequ image, after the clever plastic performance, so that famous artists produce xiequ sense, give consumers a new strange visual impression and relaxed and enjoyable fun, with its abnormal , the mystery enhances the advertisement the lawsuit 耱 effect, increases the product value and the attention degree. This kind of performance will be advertising persuasive, in a near comic humor, people praise, make you laugh, let you photographic memory, leaving a funny aftertaste. 13. Magical Psychedelic method Use the exaggerated exaggeration of the deformity to weave the picture of myth and fairy tale with infinite imagination. In a fantasy scene to reproduce the reality, resulting in a certain distance from the real life, this full of rich romanticism, freehand more than realistic expression techniques, to suddenly appear magical visual feeling, very contagious, give people a special beauty feeling , it can satisfy the demand of people's liking for the strange and changeable aesthetic appeal. In this way of expression art imagination is very important, it is a symbol of the development of human intelligence, do everything need to imagine, art especially. It can be said without exaggeration that imagination is the life of art. From the beginning of the creative idea to the end of the design, imagination is active. The salient feature of imagination is that its creativity, creative imagination is the beginning of the excavation of new meaning, and the emergence of new imagery. Its basic tendency is to transform the experience aroused by Lenovo, and finally to form a new image with the unique creation of the aesthetic, and to produce the power of the people with strong depression. 14. Continuous Series method screen, the formation of a complete visual impression, so that through the screen and text conveyed advertising information is very clear, prominent and powerful. The advertising screen itself has vivid visual image, repeated repeatedly accumulated, can deepen the impression of consumers on products or services, get good publicity effect, to expand Sales, establish brand name, stimulate the purchase to enhance competitiveness has a great role. As the premise of the design strategy, the establishment of corporate image is more important role to be ignored. As the basis of the design composition, the grasping of form psychology is very important, from the visual psychology, people rejected the monotonous and uniform form, the pursuit of diverse changes, continuous series of performance in line with the "diversity in the unity of the" form of the Basic Law of beauty, so that people in the "same" see "different" in the unity of the change, The formation of both diversity and unity, both contrast and harmonious artistic effect, strengthen the artistic appeal.