Discussion on the operation of Local website

Just chatting with a friend, suddenly some ideas, do the internet too long, too focused, a different angle, some different thinking: a localized site how to do?

I have too many sites around the site down, although it is a local site, some input also a lot, there are millions of, according to the truth can be smashed out. One obvious feature of these sites is that there is not enough localization. Imitate Sina, Taobao and so on and so on the website is many. And I, in fact, unknowingly do so.

First of all, it is clear that the localization site must be a way to their own, this aspect I have some of my own experience, mainly for the market understanding and grasp.

My friend does not do the Internet, but is the standard local life, for him, the first attention is the site's first impression-this belongs to me? For example, the characteristics of Shaoxing, Wu felt hat, Wu, if a local site can not express these, local residents will find a sense of belonging?

I belong to the age of light, so the idea of website operation is always in the pursuit of new, young, fashion and other elements, but this is really a local residents like the site?

The website idea is new, also must conform to the market, I thought the local website most basically is bases on the local, serves the local economy. In other words, we must really make value, this value is not only the value of advertising (media), more important is to make a platform, such as E-commerce.

Some time ago we and some of the larger brands to talk about cooperation, such as CCB, Mobile, Unicom, Cola, and so on, and then found that the market has, and very stable, we now basically can take over, but rely on this market do not do, the final foothold or to return to the vast number of small and

So we now start doing online selling things, hope that they can first set up a complete system, including sourcing, distribution, payment, order management and other links, if we do not come out, how can businesses believe that online can open shop to make money? If we are not familiar with the things here, how can we provide a really useful platform?

The local website does not necessarily have to entertain primarily, but must be close to the ordinary people's life, has the real service. For businesses, they are more receptive to profit-sharing rather than advertising, since their risk can be reduced to almost 0.

We are now thinking of the same, for some brands advertising fees, but also to collect expensive; but for ordinary businesses, through risk reversal (ie, profit-sharing) way to allow more businesses to participate in a relatively short period of time to operate the market. Another approach is to package resources and collect annual rents, which is similar to the business-to-business approach, from our previous experience as a product agent.

But the ultimate effect of these things, but also the market to test, we are only just beginning.

These days for localization thinking has some clue, actually did so long time is always follow the trend in the walk, really did not have a good thought, localization website in the end how to position?

I have now made up my mind to do a thoroughly localized site, starting with the following:

1, the site's interface design reflects the localization characteristics, such as the use of local representative characteristics of the picture, Wu, Wu felt hat, water, rice wine, ancient street, etc.

2, the site's column navigation name also has to localize, to let local residents feel cordial, aware and their daily life is related, and strive to create a feeling of home.

We now call it too standard: space, group, community, mall. I think the 19 floor is good, one is to use the # floor to distinguish the forum, very local characteristics; then the column navigation: public clubs (equivalent to the community), adjacent circle (equivalent group), Discount Paradise (Mall), City Bank (points), as well as urban hotspots, urban activities, urban blogs, city maps; Said registered for Check-in. Wait a minute. In short, a good local portal must have its uniqueness.

3, content localization. There are several pieces that must be:

(1) Local specialties, detailed introduction, with pictures, comments, prices and so on;

(2) Local tourist attractions, public places, but also pictures, comments;

(3) Local celebrities should also be detailed;

(4) Local culture, history, and these must be dug deep.

These are just like the Yellow Pages, which are necessary as a localized site.

4, Summary: From the shape to the content, thorough localization, let local residents come in to find a sense of belonging.

My university is a computer, but did not finish, sophomore came out of school, it is 04, just started to do a campus website, until last September only changed to the current site. Now the site has more than 10,000 members, most of the users or college students, on the emotional, campus and other topics mostly, from our location of the local Life network is a little far. Customers have nearly 20, including the construction Bank, farmers Spring and other relatively well-known.

I belong to after the awareness type, the first three years are behind closed doors, basically do not look at the theory, nor the method, is to engage a website, often do a questionnaire survey (almost once a month), to do everything possible to promote. It took a lot of effort, but the effect was far worse.

Our company now has more than 10 people, are full-time, hard-working spirit is very strong, but the operational capacity is still very scarce, technical aspects have been weak, and now only to be strengthened. We have not taken open source programs, almost from beginning to end are their own development, so the operation by the site development progress of the impact is also relatively large. Before the promotion of the use of almost tactics, up to more than 40 people, are looking for the university students to do part-time, business cards, leaflets, banners, display boards, posters, newspaper soft, television interviews, lectures, activities, etc., almost can be wanted we have used, but is very frequent, not only high cost, but also expend energy, the effect has, Almost a lot of people know our website, but there are not many people, leaving not much, the participation is even less.

Two years down, the cumulative investment has nearly 300,000, for us is a large number of pens, because we do not have any risk, angel investment, are their own.

Last 5 June began to find some theoretical research on the internet, then saw the wheat field teacher's blog, has been tracking the look down, there are Mr Xie, Keso, the impression is that the New Year's dialogue, as if from the article began to focus on these three people. Although my theoretical ability is not strong, but the actual experience is more, after all, after three years of hard working, so very emotional. It was then that the theoretical system began to be strengthened.

With these beginning, I will site relocation, and finally determined the Community + E-commerce mode, mainly composed of columns for space, group, community, mall. The basic idea is to absorb some of the better things in SNS (mainly interactive aspects) to do the community, through the subdivision of the community channel and the traditional industry combination, the final commercialization operation. Because think the simple BBS now do not mean much, and pure SNS for the local area of the actual significance is not.

After the adjustment after this more than a year of operation, especially recently, experience more and more deep.

At first we've been emphasizing UGC, and there's no editing of the entire site, all content is provided by the Netizen, did achieve 100% original, but later discovered, really has the original ability the person is too few, moreover the information release soon sank, the browsing quantity is not high, then realized, very needs to strengthen the editorial power, Recommend some good topics, regularly do some special topics, so that more people participate in the discussion until August this year only two people responsible for editing.

In summary, the main point is three:

First, the Forum form is still the mainstream, which is difficult to change in recent years, this is a big environment;

Second, the space and group for the local site is not the most important, the local station is important to make influence, the early should be as far as possible to highlight the status of the community, weakening space and group (only the basic existence of the form on the line), provide the necessary interaction on the line, such as comments, The main traffic should be imported into the community;

Third, the community as a media operation, highlighting the site itself editing, recommendation, organizational role, to stimulate, guide the user's participation.

Based on the above three points, I also made a great adjustment of the site, the next test will be online.