Dot Com's culture and design

What is the good operation of designing a website? Rely on technology, certainly not, because the development of technology is a relative concept, not durability, lack of cohesion, if only rely on this, can not sustain the development of the entire website. The website is actually the enterprise, but it is to provide their own customers with different products, that is, the form of web pages to show them to browse, interactive way to let them participate, and so on, since the site is a business can not evade a problem, is the problem of profitability, if only to the site to invest money, for a loss of business It's something that the site doesn't want to do. So if the network to bring their own returns, it must be high standards to demand, so you have to upgrade to the height of the site culture. Let's take a look at the definition of corporate culture first.

Just ask any first-class high-tech enterprise, what makes these companies proud, 10 of eight may tell you that they are proud of their products or services. The remaining two will cite a range of things, such as their business processes, their business partnerships, their employees, and so on. In short, summed up is: corporate culture. What is corporate culture? Terence E. Deal (Terence) and Allan A. Kennedy collaborated on an influential monograph, Corporate culture (Corporate Culture). The definition of corporate culture in the book is "a strong unwritten rule system that regulates the behavior of the business people in most cases." "

In fact, corporate culture refers to a set of concepts, beliefs, values and codes of conduct shared by all employees in an enterprise, and the resulting behavioral patterns. Enterprise culture is the people-oriented management philosophy, is the construction of spiritual civilization with the characteristics of enterprises and the market for the development of enterprises to combine an important form, is the use of cultural power management, good corporate culture for enterprises to maintain decades of competitive advantage.

It can be said that corporate culture is the soul of enterprise. A company without its own corporate culture is often run by the drift, and its employees have no sense of ownership, such enterprises are not long. At home and abroad, modern enterprise management has shifted from object-centered management to people-centered management, which has become more and more prominent in the enterprise's survival and development of the role and strength. The most important resource of enterprise is knowledge, and knowledge is human resource, so attaching importance to people is the most important resource of enterprise. Why is a big, old company like IBM still a blue giant after so many ups and downs? Why does HP maintain steady growth for more than 20 years? The answer is simple: the importance of human construction is their invincible guarantee.

Although the cost of the current site is not dependent on their own culture, but some such as opportunities, technology, conditions, etc., but now can not represent later, with the socioeconomic and network technology development, external conditions are not a problem, if only by these, the difference between the site will become very small, So the value of the site's survival will become smaller. So to be able to compete in an invincible position, we should adhere to people-oriented, mining the potential of the site, so that they play their talents, so that they can continue to surpass themselves, better show their value. Thus forming a kind of resultant force, make the development of the website form a kind of good mechanism.

In this case, the Web page design has been given a new content, the requirements also improved, mainly in several ways:

The first is the overall image of the site, a site gives people the first impression is the homepage, but by no means, as long as the homepage is done, the overall image of the site is good, because in the user's browsing of the entire site, will naturally form a view of the site, this view is attached to the feelings of color, such as like, do not like , no feeling, and so on, this is the embodiment of the overall image, this is to rely on the homepage and other pages to complete, so in the production of web pages to consider how the good side of their own site to reflect on their own users, but also consider the embodiment of the way, focus, can not be Yiguoduan, are placed on the homepage, creating a messy image. To give people a good and reliable image must start from a lot of details, while standardizing the external performance of the site, specifically in the logo design, standard color expression and standard font design. These are very important, there is a unified, standard image is to win the trust of their own users conditions.

The second is how in the Web design will be the entire site of the staff spirit of the embodiment of the staff of each enterprise is actually a precious wealth, so can fully reflect the spirit of the staff can inspire them to work hard, love their work, but also a means of strengthening corporate cohesion At the same time can also through such a method to win their own customer support, in the site of today, to win their own users is to win the market, is to obtain the basic conditions of survival.

Again, at the time of web design, need to combine the characteristics of the site itself, refining their own business philosophy, to get rid of low-level web site operation mode, the site as a business must be in constant development and expansion of the time, combined with their own cultural characteristics, to extract some deep-seated things, and these things are the soul of enterprises, Many world-renowned brands have their own unique business philosophy, for example, Microsoft is "success know-how = talent + innovation, management = right time + should do", Hewlett-Packard is "wealth = Talent = Capital + knowledge", Fei Pu is "new Product = Technical connotation + concept innovation", Toshiba is "Enterprise Vitality = Intelligence X" ( Perseverance + physical + speed) ", McDonald's is" enterprise Vitality = raw material x Equipment x Human Resources hr = number x Ability x attitude ". This gives web designers a higher demand for them to be able to in-depth understanding of the site, while the integration of their own into the site, and constantly explore the flash of things, and find the right way to strengthen the expression. This will enable the site to rely on its own advantages to obtain the user's goodwill. Thus laying the foundation of benign operation.

Since the Web site culture to the Web designer put forward a higher demand, so specific to the web designer how to deal with it? To improve their own cultural quality is essential, if their own quality is not high, you can not grasp the content of many of them, so in their own design to express the time is not in place, in fact, the work is a mirror, in which can reflect the designer's own quality, this is not cover up, Therefore, it is very important to improve their culture, to form a habit, so that in the design of the works can be displayed, so there is no shortcut can go, only in the ordinary life of the midpoint of the accumulation. At the same time to have a positive and upward heart, full of enthusiasm for life! This is possible in their own web design to dig out good things, but also to their users to leave a good impression.