Establish the style of the website

Establish the style of the website can start from following several aspects:
Hue: Is lively or solemn, is the element or Yan. For example, the Clevegrowers food website (Figure V) Choose the color is very gorgeous, but if the choice of color, may not reflect the fruit and vegetables that kind of angry. The North American Crafts website (Fig. iv) is mainly based on the color, highlighting the elegance of handicrafts.

Screen: Need to consider whether the realism or freehand brushwork, is the embodiment of professionalism or popularity, is for children or adults.

Jianfan: Is the pursuit of simplicity or fancy, different nature of the site in this respect will be different. 　　such as the art website, will take pains to use various methods to show their creativity. Below, we choose several English websites to do color and site style analysis: 1. Litton Tea Merchants http://www.LiptonT.com/ ;

Litton is a long history of tea brands, we usually common Litton black tea, Litton iced teas are its products. In the enterprise site, highlighting is not a long history of Litton, but its rich product line, tea history and information on human health.

The content organization of the site is organized around the Litton product line. Litton Product Name, trademarks, graphics, functions and application areas such as information at a glance, Litton iced tea through the art exhibition now the left of the home page, therefore, the site is to highlight the content of the product.

Through the Litton Health Center, viewers can get a lot of information about tea, so that they subconsciously accept the idea of consumer health care. In fact, in the history of tea, visitors can understand the long history of tea Litton, objectively play the role of stimulating consumption desire.

In addition, the station home use of the Lee Dayton brand commonly used yellow, this is not only the expansion of the brand in the online effect, but also the overall image of the company's unified application, thus constituting the enterprise Identification System (CIS) an important part.

2. Chinese porcelain http://www.arttiques.com/ ;

The site with a white background, to create a clean, exquisite, elegant atmosphere, while with the colorful porcelain formed a strong contrast, let people feel the exquisite and beautiful porcelain crafts. This color collocation is a kind of harmonious way to show colorful handicraft.

3. Antique Imitation http://www.finear ;p ro.com/

The site, with its gray background, does not seem to highlight the quaint temperament that people usually understand, but it may be applied to the traditional grey tones of medieval Europe. Because of the great differences between the eastern and Western cultures, it may be better to choose the colors that embody the Oriental classical style when designing websites for disseminating Chinese culture.

4. North American Handicraft Exhibition http://www.craftsamericashows.com/ ;

From this website page color choice, we can feel the website designer to the handicraft cognition, its tonal choice and the color collocation, highlighted the handicraft the wonderful workmanship. Blue, gray-white, grass-green, light yellow is the common color of handicrafts, form the consistency of the site style.

5. Food wholesaler http://clevegrowers.com/ ;

Enter the station home page, we first feel the vitality of the scene, colorful varieties of vegetables to visitors with a fresh visual impact, resulting in the desire to buy. It also uses a light vegetable pattern for the background, always promoting the company's main business, while prolonging the sensory stimulation time.

Through the analysis of the above several websites, we can see that if we look at the image of the Internet, the following visual elements are indispensable.

The visual image of the main body color is by the coordinated color embodiment, the color collocation not only manifests the esthetic appeal, moreover is one kind can strengthen the recognition signal. Therefore, the body color once determined, to maintain a certain degree of stability, with this color to help the audience to identify the site. For example Litton site to choose yellow as the main color, this is the Litton product packaging in the body color, for the identification and enhancement of the site's product information played a big role. Signs should not only be placed in the most eye-catching position, but also consistent adherence to the same.

The main body graphic is the basis of web design, and the column division and position arrangement of the expression relationship should also be embodied by the main figure. The main figure also must maintain the relative stability, generally one year for a period, may carry on the creativity to the main figure. 　　Because the changes in the graphics can give people a fresh feeling. In addition, the color in the website image has the important position, often we find that news-class websites choose white-bottom black words, not only because this is the least bandwidth requirement, but also because people are accustomed to reading newspapers, so subconsciously, this color is the most efficient way to get news to your mind. But on other types of websites, we should not only use white, for example, in the above mentioned Litton website, the color into the company's overall corporate identity, greatly enhance the site to the visitors sensory impact. But in the antique imitation website, we also saw the historical difference in the eastern and Western culture, so the cultural difference is also very important when the website style is positioned.

In short, there are many factors affecting the overall style of the site, but the color is undoubtedly the soul of the establishment of the website style.