How to open a spectacle shop to make money

      Now the owner of the glasses shop has clearly felt that it is too hard to open a spectacle shop to make a lot of money. This is because the more open the glasses shop, the more investment, the price is due to discount and the more the lower the sale. Huge expenses, fierce competition, increasingly meager profits, in the future operation, how to operate the glasses shop in order to overcome the opponent, in the peer stand out, make a lot of money?      I think do glasses business: 1, to ensure product quality, technical quality. 2, high-quality service. 3, PR propaganda.     now more and more open the glasses shop, grade also more and more high, this virtually increased the psychological and economic burden on consumers.     Lotus Nanny     glasses shop should keep up with the pace of the times, products to be new.      I think the most important is the technology plus services and principles      younger brother for many years to operate the glasses shop is this way of doing business: first, the technology, learning to constantly Paula:, equipment is full and scientific; The goods have to follow the flow, hard and full; Then, the environment tries to decorate the cultural, elegant, professional, scale; Again, the façade is simple, characteristic, professional, heiihoie; Finally, the propaganda should be frequent, concise and professional.      The United States has been said that today's world 21st century, chain, franchise operation is the most best marketing method. So there will be so many franchise stores in the world. Why not take a look at it?      I think the most important thing is integrity management      I also agree with the integrity management. Service attitude is better, and the best after-sales service and so on.     For example, to make a record of the customer's data, regularly run a prize-winning activities and so on.     also the price is not too expensive yo.     Apple     Integrity, service and so on are very important, but in the long-term interests, joining is a trend.      Key lies in the professional and service, to join the wealthy is not a permanent.      glasses franchise can you get through?     one day this spring, I was working with hundreds of students on the topic of glasses and ophthalmology and talking about spectacles and fashion. It was a lecture on the knowledge of eye care, and the result evolved into economic theory.Tan! A student from a junior department of Economics asked me to raise a question; Is your company a franchise store? What's wrong with me? The classmate's answer is: I will graduate into the society, the study is the Department of Economic Management! Looks like your company is a spectacle shop, isn't it? I replied, I'm sorry! Can only tell the topic about glasses. I asked the classmate, do you know the definition of franchising and monopoly? Here I put the situation and thinking of the day, let us together to discuss!     glasses is really a monopoly of a commodity, but our industry is very special. I have accumulated many years of experience, to engage in market strategy management positioning for glasses seems a bit wrong thinking. For example: clothing stores are qualitative consumer groups, such as "Men's World" Jin Lee to the store, specifically for men service. and Ya Fang only for women service. Our glasses are different for family services, whether it is myopia or normal Matt eyes, from children to the elderly, all need glasses. I call glasses "the popular lover"! Myopic patients need to correct their eyesight. Matt people face the eye because they like the sunglasses and love the summer. The elderly need to wear old vision (presbyopia) glasses. We serve a group of wealthy people with low-income workers and poor scholars who cannot afford to consume. If we also like other industries to take the strategic management, the supply of all branches are the same. By the marketing Department of Marketing Planning, as well as the sale of the market, I personally think that simply does not work. Although the establishment of corporate image, but the loss of large groups of the market. This society, after all, the poor more than rich people. And glasses are like medical goods, like hospitals. Both the poor and the rich are our service objects, the quality and the product itself experience. I have visited a large-scale glasses chain company. The company has 5 local stores in the monthly performance of 1 million yuan, when the development to 10, its performance is only 1.1 million yuan. Then I observed the reason. Is the company in the operating price positioning of the stores are similar. Like the store stores sell goods are the same. Another factor, unlike the urban population, is the key. Therefore, in the eyes of consumers are each have a view. It is impossible for any company to eat the whole market.     in recent years glasses focus on image and professional, we will soon lose the sunglasses market! At present, the glasses industry in constant pursuit of equipment and scale, but also attaches great importance to professional knowledge and service norms. We all know that the glasses shop no matter how good the store location, the flow of people is always not much. The business is getting harder to do! Why is this? Next we explore the past and develop ......    from the very beginning, because the domestic ophthalmic cause is not mature enough. So that the refractive errors of the "optometry" this important task entrusted to the glasses personnel to take the responsibility. This is the rapid development of the optical industry to play a role! As a result, glasses are a special commodity and people have a high demand for medical and medical knowledge. We have to consider the professional nature of our business. However, we also know that glasses are fashionable goods. So, we have to understand the businessThe difference between sex and business model. First of all, we must understand the definition of professional nature! For example: Hospital is actually in the marketing of drugs, qualitative is for the patient service! reflect the professional nature. Then, the glasses in the business also outstanding professional, is for the refractive error service. How we want to build a professional and promote fashion trend! Here are a few questions: first, the wrong business positioning, only focus on myopia market, abandon the potential market development (guide product consumption, promote the growth of the industry). Counterparts in order to occupy the market share of the price war, so that the entire industry in the business of the trade loss of integrity! Second, the business model of misleading; most people think the equipment is complete, large scale, decoration has grade, it embodies the professional! can attract business. Although, there are promotional planning, System management, (or not popular, in addition to student holidays and New Year period). Below I analyze the factors of the above two problems;    (a), why is the business positioning error:    In fact, glasses use a wide range, such as sports series of glasses, such as diving, mountaineering, swimming, cycling (competition), Strong light work (labor protection mirror), outdoor goggles, sunglasses, and so on, and we now only heavy "Optometry mirror"! Even the sunglasses have been robbed by the boutique market. The sports mirror was snatched away by sporting goods stores. Also, optometry with the rapid development of ophthalmic hospital, customer awareness of the increase in consumption! Our market will be less and fewer.     (b), the lack of business model:    personally think professional design and decoration, well-equipped, doctor in-store, promotional package series, can only highlight the service professional and qualitative consumer objects. Still can't get out of myopia range. We can imagine, if not the refractive errors into such an optical shop, what to visit? So shop no matter in many prosperous zone is no person flow, instead let "mass mode" to uncover profits cannibalism!     the success of the current franchise factors, glasses consumer awareness of the increase in consumption of glasses. Who first build the market image who first success, like the first to fry stocks, is the market law. I think with the eyes of the boss of the management awareness of the improvement in the small and medium-sized cities will quickly develop chain management Local enterprise. Even if a foreign one has a well-known franchise stores are not threatened. Because, join has the first advantage to join! Also have to join to bring the constraints and deficiencies.     once had a friend to discuss with me to apply for affiliate program. As we all know, operating glasses in addition to management, store location accounted for the main factors. Expensive paving and rising labor costs, you can't escape. The higher the demand of the management model, the more human resources can not be neglected. When your next door is a lot bigger than you, the remote management of the Affiliate headquarters is powerless. When you want to develop a branch, you will be very painful! Because the trademark is someone else, it is tantamount to helping others to cultivate aA fat chubby son, and finally go back to the new mom! If you continue to pay the management fee every year. The geographical location of each city is different, usually still rely on their own local adjustment to meet the market competition. When a day of sudden performance decline, head office even if it is 119 too late, can cooperate like a family together there is always an opinion. Unless you are obedient, always stick to the end.      a businessman with two bags of garlic, trudging all the way to the Arab region, where people have never seen garlic, more than the world has tasted so good, so they treat the shrewd businessman in the most hospitable manner in the region, Parting gave him two bags of gold as a reward.     Another businessman heard the incident, can not help but heart, he thought: "The taste of green onion is not very good?" So with the green onions came to the place, where the people have not seen the green onions, and even feel that the taste of green onions than the taste of garlic better, they are more hospitable to the businessmen, and agreed that with gold far can not express their gratitude to the guests from afar, after repeated discussions, decided to grant this friend two bags of garlic.     business is often the case, who can be the fastest speed, the first to meet the potential needs of users, who can take advantage of the opportunity to get gold, and Burenhouchen, parody, is likely to be "garlic." The process reengineering in the new economic era is to achieve 0 distance between enterprises and users, and to achieve this goal, it is the speed that determines the function.      Blind Investment in the open shop is no longer in line with the present and future times. In the past, most of the spectacle retailing industry was family-run. Store management is all about memory. Now, this mode of management is unlikely to have a future.     in the future, in the spectacle retail industry competition, must rely on the flexible intelligence, the correct information, the excellent technology and the specialized knowledge. Only by understanding the internal information, and then understanding the competitors, the investigation of the opportunity to seize the victory.     understand the number of customers in the store information, sample categories, daily sales, expenses, the running rate of goods, best-selling, slow-sale, pre-sales, sales, after-sales service quality, quality of goods, technical supervision, quality control, as well as customer complaints handling. In addition to the goods, all employees also need to grasp the information, from personal data, birth, expertise, interest, education, hospitality etiquette, professional skills, knowledge and so on need to understand, in order to people do their best use.     today, the spectacle retail industry's competition is countless, the way is not clear, is in the intense competition environment, in addition to bailiffs own business policy, to the competitor's business way and the investigation also must understand deeply, knows the opponent's competition consciousness is what, the main customers come from where, price policy, whether and shop joint operation.     I believe that legitimate collection of information from competitors is conducive to the survival and development of enterprises.     by observing the competitors ' main spectacle products display way, display quantity, advertisement way and other advertisement theme's use, the store display and the advertisement way, the decoration, the illumination and so on, to the competitor's foreground, the technical quality, the service, receives the customer the way carries on the judgment. Compare yourself to a strategy that trumps your opponent.     In addition, do a good job of customer survey, including the customer's actual investigation and mirror status survey, do a good job of objective analysis basis. To store customer actual survey should grasp the customer's living environment distribution, customer to store transportation, from home to store the time required, the frequency of customers to shop, the proportion of cultural level, to store the motive, to store customer traffic and class identity cultural level, into the shop customers of the proportion of mirror, the price and customer number of customers, customer satisfaction, The number of customers per person with mirror amount and in-store customers.     the more valuable information, the more well-managed intelligence, the more can help make various decisions. Therefore, to become the glasses retail business, should be in the collection of intelligence, analysis of information on the next few efforts. Grasp the most cutting-edge information, can not be eliminated by market changes. Therefore, gathering intelligence is also the key to making money in the shop.     Apple     How to make money more systematic?     money can not make money, to make money is always a person.     People's ability is similar, why some people can earn more money? I think that's because they've already built a money-making system for themselves. As long as the system is correct and functioning properly, he will make money far more quickly than the other person who lacks the system. Marketing to achieve big success, and "build system" has a great relationship.     a person has no way to succeed, there is no way to get rich, because he lacks the system. To get rich, you have to make a lot of production, before the mass production, must have a system. A man without a system means that he has no way to replicate, so he cannot succeed in getting rich. There is a system to replicate, the system is a process that can be copied, replication will not make people successful, a large number of replication will make people successful.     replication relies on systematization, and a lot of rapid replication relies on simplification. The world's large-scale "Wal-Mart" supermarket chain, the introduction of the most advanced logistics management system, the world has more than 600,000 employees of the "Wal-Mart", is to rely on the continuous operation of the system to "day into the Million gold"; the world's mostBig food chain "McDonald", the system of replication can be done on average every 3 hours, every city in the world has its own footprint of replication system. It has the system production technology, the system sells the method.     every successful person has a system, every player has a system, and every man who makes money has a formula, and every singer has his way of singing. Any successful person, there is a system, the speech of a system, and I write a book a system, the course has a system, and I just follow this step of the steps to do, every time can achieve very similar results.   For more information, please contact Ms Zhao: 18625905273

How to make money in an optical shop