Multilingual website construction considerations

Multilingual websites refer to websites that have two or more languages. Today, we will talk about some basic technical requirements for multilingual websites and help enterprises to pay attention to these basic aspects when constructing multilingual websites. to better explore the international market and create basic conditions.

1. websites can be opened on mainstream international browsers

Because multilingual websites are generally oriented to the international market, we need to consider that international buyers can access enterprise websites through different browsers. For example, Firefox is a popular browser in the world. Currently, many websites in China, including websites of many large enterprises, can run on IE, but cannot work on Firefox. Losing this part of visitors is a misunderstanding of the international Internet environment for enterprises.

2. Visitors can access the website quickly

Multilingual websites must be oriented to multiple countries and regions. When visitors can quickly open a website, they must be able to quickly respond to these objects at the website server location. For example, placing websites in Hong Kong can quickly reach southeast Asia and take into account global markets. If your enterprise needs to explore the European and American markets, it will be ideal to place servers in the United States or Germany. In this case, enterprises may encounter slow website updates. In general, the access speed of the website management background is within an acceptable limit. Therefore, building a multi-language website gives priority to visitors who can access the website quickly.

3. The website must have an international visual style

The construction of multilingual websites by enterprises must be aimed at opening up global markets and building an international corporate brand image. Starting from this, we need to give up our personal subjective visual preferences and follow and respect the international design style. The best design company is a professional web design company for the world, make sure that your website is accepted by a wide range of visitors from different countries. Professional overseas network construction companies can provide enterprises with a fine, elegant, and generous homepage design with a strong overall sense. This gives people a high degree of recognition when they first access the website.

4. websites must comply with the logic and habits of international visitors

Many enterprises in China believe that the website has few levels and the content is simple and cannot reflect the style of large enterprises. For example, this topic lists the company profile, factory introduction, corporate culture, corporate management, Historical Reviews, production equipment, organizational structure, employee gardens, and many other sub-topics, this topic architecture does not conform to the thinking logic of international purchasers and does not deliver clear enterprise information to them. Enterprises can refer to the international peer website organization column, you can also use the power of professional companies to arrange the column structure for your website. Professional companies often design more ideal topics based on the reference websites you provide. This is mainly because professional overseas website planners can plan and design websites from the perspective of visitors.

5. From the SEO perspective: Select multiple domain names or use second-level domain names
For example, how can I choose a domain name that includes a Chinese website, an English website, or a traditional Chinese website?

Http://www.noblepen.com/Chinese site
Http://en.noblepen.com/English site

This is a common practice. If your market focuses on China, but you still want people from multiple countries to see your website, we can take this approach, however, if you are a key overseas market, you need to use independent domain names to implement Chinese and English websites, which is advantageous for Seo rankings.

If your product is in Germany, France, and other countries outside the English language, we recommend that you consider multilingual website construction because you will lose a majority of customers without multilingual websites, because most people are still used to reading their mother tongue.